Study 4: effect of body size and seller ratings on sales (body size = garment size)
| DV = seller ratings | Model 1 | |||
|---|---|---|---|---|
| β | SE | t | p | |
| Constant | 3.983 | 0.017 | 235.839 | 0.000 |
| Body size | 0.011 | 0.004 | 2.655 | 0.008 |
| DV = sales | Model 2 | |||
| Constant | −21064.280 | 4845.560 | −4.347 | 0.000 |
| Seller ratings | 5631.250 | 1200.720 | 4.690 | 0.000 |
| Body size | 694.894 | 187.600 | 3.704 | 0.000 |
| Model 1 | ||||
|---|---|---|---|---|
| β | ||||
| Constant | 3.983 | 0.017 | 235.839 | 0.000 |
| Body size | 0.011 | 0.004 | 2.655 | 0.008 |
| Model 2 | ||||
| Constant | −21064.280 | 4845.560 | −4.347 | 0.000 |
| Seller ratings | 5631.250 | 1200.720 | 4.690 | 0.000 |
| Body size | 694.894 | 187.600 | 3.704 | 0.000 |
| Effect | SE | L95 | U95 | |
|---|---|---|---|---|
| Body size > Seller ratings > Sales | 60.402 | 26.991 | 10.793 | 117.770 |
| Effect | L95 | U95 | ||
|---|---|---|---|---|
| Body size > Seller ratings > Sales | 60.402 | 26.991 | 10.793 | 117.770 |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.