Table 2 Interviewees’ information Name a...

Table 2

Interviewees’ information

Name^a	Age	Gender	Occupation	Daily OMU^b (h)	Incidents revealed on	Interview duration (minutes)
Alex	25	Male	Research assistant	2–2.5	Fashion, fashion	71
Julian	27	Male	Postgraduate student	1–2	Health/beauty, e-commerce platforms	60
Jana	24	Female	Postgraduate student	4	Fashion, fashion	61
Hanna	27	Female	Art director	3	Fashion, accommodation booking	55
Sarah	27	Female	Product developer	1.5	Financial services, e-commerce platforms	43
Felix	27	Male	Logistics manager	1–1.5	Food/beverages, e-commerce platforms	39
Janette	24	Female	Postgraduate student	2–3	E-commerce platforms, fashion	73
Melanie	24	Female	Postgraduate student	4–5	Video streaming, fashion	67
Lorena	25	Female	Research assistant	2	Jewellery, e-commerce platforms	69
Emil	27	Male	Logistics consultant	1.5–2	Fitness blogs, financial services	76
Larissa	25	Female	Postgraduate student	1	E-commerce platforms, e-commerce platforms	47
Antonia	27	Female	Research assistant	2	Home/living, mobile communication service	102
Clara	25	Female	Postgraduate student	3–4	Fashion, fashion	68
Nick	26	Male	Product manager	2	Electronics, home/living	74
Julia	26	Female	Marketing manager	2–3	Fashion, fashion	54
Sofia	25	Female	Postgraduate student	3–5	Household appliances, e-commerce platforms	95
Lena	27	Female	Media planner	2–3	Food/beverages, fashion	63
Maria	26	Female	Procurement manager	2	Print services, social networks	66
Josephine	25	Female	University student	2	Job portal, video streaming	78
Louisa	27	Female	Product manager	3	Health/beauty, fairs	57
Annalena	25	Female	University student	3	Health/beauty, fashion	52

Name^a	Age	Gender	Occupation	Daily OMU^b (h)	Incidents revealed on	Interview duration (minutes)
Alex	25	Male	Research assistant	2–2.5	Fashion, fashion	71
Julian	27	Male	Postgraduate student	1–2	Health/beauty, e-commerce platforms	60
Jana	24	Female	Postgraduate student	4	Fashion, fashion	61
Hanna	27	Female	Art director	3	Fashion, accommodation booking	55
Sarah	27	Female	Product developer	1.5	Financial services, e-commerce platforms	43
Felix	27	Male	Logistics manager	1–1.5	Food/beverages, e-commerce platforms	39
Janette	24	Female	Postgraduate student	2–3	E-commerce platforms, fashion	73
Melanie	24	Female	Postgraduate student	4–5	Video streaming, fashion	67
Lorena	25	Female	Research assistant	2	Jewellery, e-commerce platforms	69
Emil	27	Male	Logistics consultant	1.5–2	Fitness blogs, financial services	76
Larissa	25	Female	Postgraduate student	1	E-commerce platforms, e-commerce platforms	47
Antonia	27	Female	Research assistant	2	Home/living, mobile communication service	102
Clara	25	Female	Postgraduate student	3–4	Fashion, fashion	68
Nick	26	Male	Product manager	2	Electronics, home/living	74
Julia	26	Female	Marketing manager	2–3	Fashion, fashion	54
Sofia	25	Female	Postgraduate student	3–5	Household appliances, e-commerce platforms	95
Lena	27	Female	Media planner	2–3	Food/beverages, fashion	63
Maria	26	Female	Procurement manager	2	Print services, social networks	66
Josephine	25	Female	University student	2	Job portal, video streaming	78
Louisa	27	Female	Product manager	3	Health/beauty, fairs	57
Annalena	25	Female	University student	3	Health/beauty, fashion	52

Note(s):

^aPseudonyms; ^bonline media usage (OMU)

Source(s): Authors’ own work

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