Table 3 Convergent validity and...

Table 3

Convergent validity and reliability of constructs of the measurement model

Construct	Item	Standardized factor loading (t-value)	R²	CR	AVE	Cronbach’s α
Information quality	QL1	0.740*	0.548	0.909	0.627	0.908
	QL2	0.753 (21.906)	0.567
	QL3	0.857 (25.220)	0.734
	QL4	0.747 (21.730)	0.559
	QL5	0.808 (23.654)	0.653
	QL6	0.837 (24.592)	0.701
Information quantity	QN1	0.823*	0.677	0.856	0.665	0.855
	QN2	0.797 (25.026)	0.635
	QN3	0.826 (26.073)	0.682
Source credibility	SC1	0.775*	0.601	0.905	0.705	0.901
	SC2	0.760 (23.399)	0.577
	SC3	0.898 (28.811)	0.807
	SC4	0.915 (29.416)	0.837
Pleasure	PL1	0.869*	0.755	0.921	0.700	0.917
	PL2	0.881 (34.919)	0.776
	PL3	0.886 (35.347)	0.786
	PL4	0.769 (27.436)	0.591
	PL5	0.768 (27.384)	0.590
Arousal	AR1	0.859*	0.737	0.879	0.645	0.877
	AR2	0.805 (27.297)	0.647
	AR3	0.729 (23.746)	0.532
	AR4	0.815 (27.799)	0.664
Dominance	DM1	0.736*	0.542	0.835	0.558	0.833
	DM2	0.733 (20.121)	0.537
	DM3	0.722 (19.802)	0.521
	DM4	0.795 (21.787)	0.633
Brand attitude	BA1	0.798*	0.637	0.898	0.639	0.898
	BA2	0.815 (26.079)	0.664
	BA3	0.812 (25.949)	0.659
	BA4	0.789 (24.992)	0.622
	BA5	0.782 (24.716)	0.611
Purchase intention	PI1	0.818*	0.669	0.893	0.676	0.893
	PI2	0.845 (27.811)	0.714
	PI3	0.791 (25.502)	0.626
	PI4	0.835 (27.369)	0.696

Construct	Item	Standardized factor loading (t-value)	R²	CR	AVE	Cronbach’s α
Information quality	QL1	0.740*	0.548	0.909	0.627	0.908
	QL2	0.753 (21.906)	0.567
	QL3	0.857 (25.220)	0.734
	QL4	0.747 (21.730)	0.559
	QL5	0.808 (23.654)	0.653
	QL6	0.837 (24.592)	0.701
Information quantity	QN1	0.823*	0.677	0.856	0.665	0.855
	QN2	0.797 (25.026)	0.635
	QN3	0.826 (26.073)	0.682
Source credibility	SC1	0.775*	0.601	0.905	0.705	0.901
	SC2	0.760 (23.399)	0.577
	SC3	0.898 (28.811)	0.807
	SC4	0.915 (29.416)	0.837
Pleasure	PL1	0.869*	0.755	0.921	0.700	0.917
	PL2	0.881 (34.919)	0.776
	PL3	0.886 (35.347)	0.786
	PL4	0.769 (27.436)	0.591
	PL5	0.768 (27.384)	0.590
Arousal	AR1	0.859*	0.737	0.879	0.645	0.877
	AR2	0.805 (27.297)	0.647
	AR3	0.729 (23.746)	0.532
	AR4	0.815 (27.799)	0.664
Dominance	DM1	0.736*	0.542	0.835	0.558	0.833
	DM2	0.733 (20.121)	0.537
	DM3	0.722 (19.802)	0.521
	DM4	0.795 (21.787)	0.633
Brand attitude	BA1	0.798*	0.637	0.898	0.639	0.898
	BA2	0.815 (26.079)	0.664
	BA3	0.812 (25.949)	0.659
	BA4	0.789 (24.992)	0.622
	BA5	0.782 (24.716)	0.611
Purchase intention	PI1	0.818*	0.669	0.893	0.676	0.893
	PI2	0.845 (27.811)	0.714
	PI3	0.791 (25.502)	0.626
	PI4	0.835 (27.369)	0.696

Note(s):

*Value not calculated because the parameter was established at 1 to set the scale for the latent variable. SB-χ² (d.f.) = 1,867.007 (532); RMSEA = 0.055; NFI = 0.915; TLI = 0.930; CFI = 0.938; IFI = 0.938

Source(s): Authors’ own work

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