Results of hypotheses testing
| Hypothesis | Relationship | Path coefficient | t-statistic | Supported |
|---|---|---|---|---|
| H1a | Information quality → pleasure | 0.099(n.s.) | 1.630 | No |
| H1b | Information quality → arousal | 0.417*** | 6.116 | Yes |
| H1c | Information quality → dominance | 0.181** | 2.728 | Yes |
| H2a | Information quantity → pleasure | 0.190*** | 3.529 | Yes |
| H2b | Information quantity → arousal | −0.081(n.s.) | −1.383 | No |
| H2c | Information quantity → dominance | 0.377*** | 6.280 | Yes |
| H3a | Source credibility → pleasure | 0.459*** | 8.752 | Yes |
| H3b | Source credibility → arousal | 0.326*** | 5.857 | Yes |
| H3c | Source credibility → dominance | 0.200*** | 3.658 | Yes |
| H4 | Pleasure → brand attitude | 0.349*** | 10.230 | Yes |
| H5 | Arousal → brand attitude | 0.050(n.s.) | 1.582 | No |
| H6 | Dominance → brand attitude | 0.550*** | 13.388 | Yes |
| H7 | Pleasure → purchase intention | 0.500*** | 11.431 | Yes |
| H8 | Arousal → purchase intention | −0.356*** | −9.573 | Yes |
| H9 | Dominance → purchase intention | 0.274*** | 5.103 | Yes |
| H10 | Brand attitude → purchase intention | 0.159** | 2.716 | Yes |
| Relationship | Path coefficient | Supported | ||
|---|---|---|---|---|
| Information quality → pleasure | 0.099(n.s.) | 1.630 | No | |
| Information quality → arousal | 0.417 | 6.116 | Yes | |
| Information quality → dominance | 0.181 | 2.728 | Yes | |
| Information quantity → pleasure | 0.190 | 3.529 | Yes | |
| Information quantity → arousal | −0.081(n.s.) | −1.383 | No | |
| Information quantity → dominance | 0.377 | 6.280 | Yes | |
| Source credibility → pleasure | 0.459 | 8.752 | Yes | |
| Source credibility → arousal | 0.326 | 5.857 | Yes | |
| Source credibility → dominance | 0.200 | 3.658 | Yes | |
| Pleasure → brand attitude | 0.349 | 10.230 | Yes | |
| Arousal → brand attitude | 0.050(n.s.) | 1.582 | No | |
| Dominance → brand attitude | 0.550 | 13.388 | Yes | |
| Pleasure → purchase intention | 0.500 | 11.431 | Yes | |
| Arousal → purchase intention | −0.356 | −9.573 | Yes | |
| Dominance → purchase intention | 0.274 | 5.103 | Yes | |
| Brand attitude → purchase intention | 0.159 | 2.716 | Yes |
Note(s): *p < 0.05; **p < 0.01 and ***p < 0.001; n.s.: nonsignificant