Table 3
Stimuli brands
Product category
Global brand
Local brand
Soft drinks
Coca-Cola
Almdudler
Furniture
Ikea
xxxLutz
Sweets
KitKat
Manner
Online platforms
eBay
Willhaben
Beer
Heineken
Ottakringer
Product category
Global brand
Local brand
Soft drinks
Coca-Cola
Almdudler
Furniture
Ikea
xxxLutz
Sweets
KitKat
Manner
Online platforms
eBay
Willhaben
Beer
Heineken
Ottakringer
Source(s)
: Authors’ own work
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