| www.ots.at/a/OBS_20180918_OBS0016 | The verbal information (“You burned calories while shopping. Reward yourself”) refers to brand stereotype warmth (brand communicates its good-intentions) |
| https://c-store.com.au/coca-cola-launches-2018-fifa-world-cup-campaign/ | The verbal information “taste every minute” refers to brand stereotype competence (brand has the ability to make every minute “taste” with their product); the pictorial information refers to brand buyer/user warmth (brand buyers/users are having fun and are well-intentioned while drinking Coca Cola) |
| https://medianet.at/news/marketing-and-media/ottakringer-taucht-wien-ab-dieser-woche-in-sein-leuchtendes-gelb-26686.html | The slogan “GANZ WIEN” (Whole Vienna) refers to brand origin competence (Vienna as a city has the ability to bring the whole city together); the pictorial information refers to brand buyer/user warmth (brand buyers/users are kind and well-intentioned) |