Sample description
| Interview ID | Gender | Age | Education | Allocated brand | Occupation |
|---|---|---|---|---|---|
| Interview 1 | Male | 30 | University | COCA-COLA | Employed |
| Interview 2 | Female | 28 | University | COCA-COLA | Employed |
| Interview 3 | Female | 22 | University | COCA-COLA | Student |
| Interview 4 | Female | 54 | High school | COCA-COLA | Employed |
| Interview 5 | Male | 29 | High school | COCA-COLA | Student |
| Interview 6 | Female | 75 | Technical school | COCA-COLA | In pension |
| Interview 7 | Male | 28 | University | COCA-COLA | Student |
| Interview 8 | Male | 51 | University | COCA-COLA | Unemployed |
| Interview 9 | Male | 25 | High school | COCA-COLA | Student |
| Interview 10 | Male | 43 | University | COCA-COLA | Employed |
| Interview 11 | Female | 27 | University | ALMDUDLER | Employed |
| Interview 12 | Male | 24 | University | ALMDUDLER | Student |
| Interview 13 | Male | 52 | University | ALMDUDLER | Employed |
| Interview 14 | Female | 54 | High school | ALMDUDLER | Employed |
| Interview 15 | Male | 27 | University | ALMDUDLER | Other |
| Interview 16 | Male | 83 | Technical school | ALMDUDLER | In pension |
| Interview 17 | Male | 27 | University | ALMDUDLER | Employed |
| Interview 18 | Female | 25 | University | ALMDUDLER | Student |
| Interview 19 | Female | 47 | University | ALMDUDLER | Employed |
| Interview 20 | Male | 60 | High school | ALMDUDLER | Employed |
| Interview 21 | Male | 25 | High school | IKEA | Student |
| Interview 22 | Female | 24 | High school | IKEA | Employed |
| Interview 23 | Male | 28 | University | IKEA | Student |
| Interview 24 | Male | 43 | Other | IKEA | Employed |
| Interview 25 | Female | 46 | High school | IKEA | Employed |
| Interview 26 | Female | 29 | Technical school | IKEA | Other |
| Interview 27 | Female | 23 | Other | IKEA | Employed |
| Interview 28 | Female | 24 | University | IKEA | Student |
| Interview 29 | Male | 43 | University | XXXLUTZ | Employed |
| Interview 30 | Male | 48 | Basic education | XXXLUTZ | Employed |
| Interview 31 | Male | 26 | High school | XXXLUTZ | Employed |
| Interview 32 | Female | 29 | High school | XXXLUTZ | Employed |
| Interview 33 | Female | 57 | High school | XXXLUTZ | In pension |
| Interview 34 | Female | 63 | Technical school | XXXLUTZ | In pension |
| Interview 35 | Female | 26 | University | XXXLUTZ | Unemployed |
| Interview 36 | Female | 28 | University | XXXLUTZ | Employed |
| Interview 37 | Male | 26 | University | KITKAT | Student |
| Interview 38 | Male | 35 | University | KITKAT | Employed |
| Interview 39 | Female | 46 | University | KITKAT | Employed |
| Interview 40 | Female | 40 | High school | KITKAT | Employed |
| Interview 41 | Female | 23 | High school | KITKAT | Employed |
| Interview 42 | Female | 28 | University | KITKAT | Employed |
| Interview 43 | Female | 24 | University | KITKAT | Employed |
| Interview 44 | Male | 29 | High school | KITKAT | Employed |
| Interview 45 | Male | 33 | University | MANNER | Employed |
| Interview 46 | Female | 29 | University | MANNER | Employed |
| Interview 47 | Male | 41 | University | MANNER | Employed |
| Interview 48 | Female | 26 | University | MANNER | Employed |
| Interview 49 | Male | 50 | Technical school | MANNER | Employed |
| Interview 50 | Female | 50 | High school | MANNER | Employed |
| Interview 51 | Female | 54 | Technical school | MANNER | Employed |
| Interview 52 | Male | 32 | High school | MANNER | Student |
| Interview 53 | Female | 41 | High school | HEINEKEN | Employed |
| Interview 54 | Male | 53 | High school | HEINEKEN | Employed |
| Interview 55 | Male | 31 | University | HEINEKEN | Student |
| Interview 56 | Male | 26 | High school | HEINEKEN | Student |
| Interview 57 | Female | 21 | High school | HEINEKEN | Student |
| Interview 58 | Male | 22 | High school | HEINEKEN | Student |
| Interview 59 | Female | 46 | Technical school | HEINEKEN | Employed |
| Interview 60 | Male | 25 | High school | HEINEKEN | Student |
| Interview 61 | Male | 23 | High school | OTTAKRINGER | Student |
| Interview 62 | Male | 56 | Technical school | OTTAKRINGER | Other |
| Interview 63 | Male | 51 | High school | OTTAKRINGER | Employed |
| Interview 64 | Male | 32 | University | OTTAKRINGER | Employed |
| Interview 65 | Male | 33 | University | OTTAKRINGER | Employed |
| Interview 66 | Male | 26 | High school | OTTAKRINGER | Student |
| Interview 67 | Female | 25 | University | OTTAKRINGER | Student |
| Interview 68 | Female | 25 | University | OTTAKRINGER | Student |
| Interview 69 | Female | 36 | University | WILLHABEN | Other |
| Interview 70 | Male | 24 | High school | WILLHABEN | Employed |
| Interview 71 | Male | 24 | University | WILLHABEN | Student |
| Interview 72 | Male | 23 | University | WILLHABEN | Student |
| Interview 73 | Male | 21 | University | WILLHABEN | Student |
| Interview 74 | Male | 35 | University | WILLHABEN | Employed |
| Interview 75 | Male | 23 | High school | WILLHABEN | Employed |
| Interview 76 | Male | 29 | University | WILLHABEN | Employed |
| Interview 77 | Female | 46 | University | EBAY | Other |
| Interview 78 | Female | 24 | University | EBAY | Student |
| Interview 79 | Male | 24 | High school | EBAY | Student |
| Interview 80 | Male | 23 | High school | EBAY | Student |
| Interview 81 | Female | 21 | High school | EBAY | Student |
| Interview 82 | Female | 33 | University | EBAY | Employed |
| Interview 83 | Female | 50 | High school | EBAY | Unemployed |
| Interview 84 | Male | 24 | High school | EBAY | Student |
| Interview ID | Gender | Age | Education | Allocated brand | Occupation |
|---|---|---|---|---|---|
| Male | 30 | University | COCA-COLA | Employed | |
| Female | 28 | University | COCA-COLA | Employed | |
| Female | 22 | University | COCA-COLA | Student | |
| Female | 54 | High school | COCA-COLA | Employed | |
| Male | 29 | High school | COCA-COLA | Student | |
| Female | 75 | Technical school | COCA-COLA | In pension | |
| Male | 28 | University | COCA-COLA | Student | |
| Male | 51 | University | COCA-COLA | Unemployed | |
| Male | 25 | High school | COCA-COLA | Student | |
| Male | 43 | University | COCA-COLA | Employed | |
| Female | 27 | University | ALMDUDLER | Employed | |
| Male | 24 | University | ALMDUDLER | Student | |
| Male | 52 | University | ALMDUDLER | Employed | |
| Female | 54 | High school | ALMDUDLER | Employed | |
| Male | 27 | University | ALMDUDLER | Other | |
| Male | 83 | Technical school | ALMDUDLER | In pension | |
| Male | 27 | University | ALMDUDLER | Employed | |
| Female | 25 | University | ALMDUDLER | Student | |
| Female | 47 | University | ALMDUDLER | Employed | |
| Male | 60 | High school | ALMDUDLER | Employed | |
| Male | 25 | High school | IKEA | Student | |
| Female | 24 | High school | IKEA | Employed | |
| Male | 28 | University | IKEA | Student | |
| Male | 43 | Other | IKEA | Employed | |
| Female | 46 | High school | IKEA | Employed | |
| Female | 29 | Technical school | IKEA | Other | |
| Female | 23 | Other | IKEA | Employed | |
| Female | 24 | University | IKEA | Student | |
| Male | 43 | University | XXXLUTZ | Employed | |
| Male | 48 | Basic education | XXXLUTZ | Employed | |
| Male | 26 | High school | XXXLUTZ | Employed | |
| Female | 29 | High school | XXXLUTZ | Employed | |
| Female | 57 | High school | XXXLUTZ | In pension | |
| Female | 63 | Technical school | XXXLUTZ | In pension | |
| Female | 26 | University | XXXLUTZ | Unemployed | |
| Female | 28 | University | XXXLUTZ | Employed | |
| Male | 26 | University | KITKAT | Student | |
| Male | 35 | University | KITKAT | Employed | |
| Female | 46 | University | KITKAT | Employed | |
| Female | 40 | High school | KITKAT | Employed | |
| Female | 23 | High school | KITKAT | Employed | |
| Female | 28 | University | KITKAT | Employed | |
| Female | 24 | University | KITKAT | Employed | |
| Male | 29 | High school | KITKAT | Employed | |
| Male | 33 | University | MANNER | Employed | |
| Female | 29 | University | MANNER | Employed | |
| Male | 41 | University | MANNER | Employed | |
| Female | 26 | University | MANNER | Employed | |
| Male | 50 | Technical school | MANNER | Employed | |
| Female | 50 | High school | MANNER | Employed | |
| Female | 54 | Technical school | MANNER | Employed | |
| Male | 32 | High school | MANNER | Student | |
| Female | 41 | High school | HEINEKEN | Employed | |
| Male | 53 | High school | HEINEKEN | Employed | |
| Male | 31 | University | HEINEKEN | Student | |
| Male | 26 | High school | HEINEKEN | Student | |
| Female | 21 | High school | HEINEKEN | Student | |
| Male | 22 | High school | HEINEKEN | Student | |
| Female | 46 | Technical school | HEINEKEN | Employed | |
| Male | 25 | High school | HEINEKEN | Student | |
| Male | 23 | High school | OTTAKRINGER | Student | |
| Male | 56 | Technical school | OTTAKRINGER | Other | |
| Male | 51 | High school | OTTAKRINGER | Employed | |
| Male | 32 | University | OTTAKRINGER | Employed | |
| Male | 33 | University | OTTAKRINGER | Employed | |
| Male | 26 | High school | OTTAKRINGER | Student | |
| Female | 25 | University | OTTAKRINGER | Student | |
| Female | 25 | University | OTTAKRINGER | Student | |
| Female | 36 | University | WILLHABEN | Other | |
| Male | 24 | High school | WILLHABEN | Employed | |
| Male | 24 | University | WILLHABEN | Student | |
| Male | 23 | University | WILLHABEN | Student | |
| Male | 21 | University | WILLHABEN | Student | |
| Male | 35 | University | WILLHABEN | Employed | |
| Male | 23 | High school | WILLHABEN | Employed | |
| Male | 29 | University | WILLHABEN | Employed | |
| Female | 46 | University | EBAY | Other | |
| Female | 24 | University | EBAY | Student | |
| Male | 24 | High school | EBAY | Student | |
| Male | 23 | High school | EBAY | Student | |
| Female | 21 | High school | EBAY | Student | |
| Female | 33 | University | EBAY | Employed | |
| Female | 50 | High school | EBAY | Unemployed | |
| Male | 24 | High school | EBAY | Student |