Table A2 Sample description Interview ID...

Table A2

Sample description

Interview ID	Gender	Age	Education	Allocated brand	Occupation
Interview 1	Male	30	University	COCA-COLA	Employed
Interview 2	Female	28	University	COCA-COLA	Employed
Interview 3	Female	22	University	COCA-COLA	Student
Interview 4	Female	54	High school	COCA-COLA	Employed
Interview 5	Male	29	High school	COCA-COLA	Student
Interview 6	Female	75	Technical school	COCA-COLA	In pension
Interview 7	Male	28	University	COCA-COLA	Student
Interview 8	Male	51	University	COCA-COLA	Unemployed
Interview 9	Male	25	High school	COCA-COLA	Student
Interview 10	Male	43	University	COCA-COLA	Employed
Interview 11	Female	27	University	ALMDUDLER	Employed
Interview 12	Male	24	University	ALMDUDLER	Student
Interview 13	Male	52	University	ALMDUDLER	Employed
Interview 14	Female	54	High school	ALMDUDLER	Employed
Interview 15	Male	27	University	ALMDUDLER	Other
Interview 16	Male	83	Technical school	ALMDUDLER	In pension
Interview 17	Male	27	University	ALMDUDLER	Employed
Interview 18	Female	25	University	ALMDUDLER	Student
Interview 19	Female	47	University	ALMDUDLER	Employed
Interview 20	Male	60	High school	ALMDUDLER	Employed
Interview 21	Male	25	High school	IKEA	Student
Interview 22	Female	24	High school	IKEA	Employed
Interview 23	Male	28	University	IKEA	Student
Interview 24	Male	43	Other	IKEA	Employed
Interview 25	Female	46	High school	IKEA	Employed
Interview 26	Female	29	Technical school	IKEA	Other
Interview 27	Female	23	Other	IKEA	Employed
Interview 28	Female	24	University	IKEA	Student
Interview 29	Male	43	University	XXXLUTZ	Employed
Interview 30	Male	48	Basic education	XXXLUTZ	Employed
Interview 31	Male	26	High school	XXXLUTZ	Employed
Interview 32	Female	29	High school	XXXLUTZ	Employed
Interview 33	Female	57	High school	XXXLUTZ	In pension
Interview 34	Female	63	Technical school	XXXLUTZ	In pension
Interview 35	Female	26	University	XXXLUTZ	Unemployed
Interview 36	Female	28	University	XXXLUTZ	Employed
Interview 37	Male	26	University	KITKAT	Student
Interview 38	Male	35	University	KITKAT	Employed
Interview 39	Female	46	University	KITKAT	Employed
Interview 40	Female	40	High school	KITKAT	Employed
Interview 41	Female	23	High school	KITKAT	Employed
Interview 42	Female	28	University	KITKAT	Employed
Interview 43	Female	24	University	KITKAT	Employed
Interview 44	Male	29	High school	KITKAT	Employed
Interview 45	Male	33	University	MANNER	Employed
Interview 46	Female	29	University	MANNER	Employed
Interview 47	Male	41	University	MANNER	Employed
Interview 48	Female	26	University	MANNER	Employed
Interview 49	Male	50	Technical school	MANNER	Employed
Interview 50	Female	50	High school	MANNER	Employed
Interview 51	Female	54	Technical school	MANNER	Employed
Interview 52	Male	32	High school	MANNER	Student
Interview 53	Female	41	High school	HEINEKEN	Employed
Interview 54	Male	53	High school	HEINEKEN	Employed
Interview 55	Male	31	University	HEINEKEN	Student
Interview 56	Male	26	High school	HEINEKEN	Student
Interview 57	Female	21	High school	HEINEKEN	Student
Interview 58	Male	22	High school	HEINEKEN	Student
Interview 59	Female	46	Technical school	HEINEKEN	Employed
Interview 60	Male	25	High school	HEINEKEN	Student
Interview 61	Male	23	High school	OTTAKRINGER	Student
Interview 62	Male	56	Technical school	OTTAKRINGER	Other
Interview 63	Male	51	High school	OTTAKRINGER	Employed
Interview 64	Male	32	University	OTTAKRINGER	Employed
Interview 65	Male	33	University	OTTAKRINGER	Employed
Interview 66	Male	26	High school	OTTAKRINGER	Student
Interview 67	Female	25	University	OTTAKRINGER	Student
Interview 68	Female	25	University	OTTAKRINGER	Student
Interview 69	Female	36	University	WILLHABEN	Other
Interview 70	Male	24	High school	WILLHABEN	Employed
Interview 71	Male	24	University	WILLHABEN	Student
Interview 72	Male	23	University	WILLHABEN	Student
Interview 73	Male	21	University	WILLHABEN	Student
Interview 74	Male	35	University	WILLHABEN	Employed
Interview 75	Male	23	High school	WILLHABEN	Employed
Interview 76	Male	29	University	WILLHABEN	Employed
Interview 77	Female	46	University	EBAY	Other
Interview 78	Female	24	University	EBAY	Student
Interview 79	Male	24	High school	EBAY	Student
Interview 80	Male	23	High school	EBAY	Student
Interview 81	Female	21	High school	EBAY	Student
Interview 82	Female	33	University	EBAY	Employed
Interview 83	Female	50	High school	EBAY	Unemployed
Interview 84	Male	24	High school	EBAY	Student

Interview ID	Gender	Age	Education	Allocated brand	Occupation
Interview 1	Male	30	University	COCA-COLA	Employed
Interview 2	Female	28	University	COCA-COLA	Employed
Interview 3	Female	22	University	COCA-COLA	Student
Interview 4	Female	54	High school	COCA-COLA	Employed
Interview 5	Male	29	High school	COCA-COLA	Student
Interview 6	Female	75	Technical school	COCA-COLA	In pension
Interview 7	Male	28	University	COCA-COLA	Student
Interview 8	Male	51	University	COCA-COLA	Unemployed
Interview 9	Male	25	High school	COCA-COLA	Student
Interview 10	Male	43	University	COCA-COLA	Employed
Interview 11	Female	27	University	ALMDUDLER	Employed
Interview 12	Male	24	University	ALMDUDLER	Student
Interview 13	Male	52	University	ALMDUDLER	Employed
Interview 14	Female	54	High school	ALMDUDLER	Employed
Interview 15	Male	27	University	ALMDUDLER	Other
Interview 16	Male	83	Technical school	ALMDUDLER	In pension
Interview 17	Male	27	University	ALMDUDLER	Employed
Interview 18	Female	25	University	ALMDUDLER	Student
Interview 19	Female	47	University	ALMDUDLER	Employed
Interview 20	Male	60	High school	ALMDUDLER	Employed
Interview 21	Male	25	High school	IKEA	Student
Interview 22	Female	24	High school	IKEA	Employed
Interview 23	Male	28	University	IKEA	Student
Interview 24	Male	43	Other	IKEA	Employed
Interview 25	Female	46	High school	IKEA	Employed
Interview 26	Female	29	Technical school	IKEA	Other
Interview 27	Female	23	Other	IKEA	Employed
Interview 28	Female	24	University	IKEA	Student
Interview 29	Male	43	University	XXXLUTZ	Employed
Interview 30	Male	48	Basic education	XXXLUTZ	Employed
Interview 31	Male	26	High school	XXXLUTZ	Employed
Interview 32	Female	29	High school	XXXLUTZ	Employed
Interview 33	Female	57	High school	XXXLUTZ	In pension
Interview 34	Female	63	Technical school	XXXLUTZ	In pension
Interview 35	Female	26	University	XXXLUTZ	Unemployed
Interview 36	Female	28	University	XXXLUTZ	Employed
Interview 37	Male	26	University	KITKAT	Student
Interview 38	Male	35	University	KITKAT	Employed
Interview 39	Female	46	University	KITKAT	Employed
Interview 40	Female	40	High school	KITKAT	Employed
Interview 41	Female	23	High school	KITKAT	Employed
Interview 42	Female	28	University	KITKAT	Employed
Interview 43	Female	24	University	KITKAT	Employed
Interview 44	Male	29	High school	KITKAT	Employed
Interview 45	Male	33	University	MANNER	Employed
Interview 46	Female	29	University	MANNER	Employed
Interview 47	Male	41	University	MANNER	Employed
Interview 48	Female	26	University	MANNER	Employed
Interview 49	Male	50	Technical school	MANNER	Employed
Interview 50	Female	50	High school	MANNER	Employed
Interview 51	Female	54	Technical school	MANNER	Employed
Interview 52	Male	32	High school	MANNER	Student
Interview 53	Female	41	High school	HEINEKEN	Employed
Interview 54	Male	53	High school	HEINEKEN	Employed
Interview 55	Male	31	University	HEINEKEN	Student
Interview 56	Male	26	High school	HEINEKEN	Student
Interview 57	Female	21	High school	HEINEKEN	Student
Interview 58	Male	22	High school	HEINEKEN	Student
Interview 59	Female	46	Technical school	HEINEKEN	Employed
Interview 60	Male	25	High school	HEINEKEN	Student
Interview 61	Male	23	High school	OTTAKRINGER	Student
Interview 62	Male	56	Technical school	OTTAKRINGER	Other
Interview 63	Male	51	High school	OTTAKRINGER	Employed
Interview 64	Male	32	University	OTTAKRINGER	Employed
Interview 65	Male	33	University	OTTAKRINGER	Employed
Interview 66	Male	26	High school	OTTAKRINGER	Student
Interview 67	Female	25	University	OTTAKRINGER	Student
Interview 68	Female	25	University	OTTAKRINGER	Student
Interview 69	Female	36	University	WILLHABEN	Other
Interview 70	Male	24	High school	WILLHABEN	Employed
Interview 71	Male	24	University	WILLHABEN	Student
Interview 72	Male	23	University	WILLHABEN	Student
Interview 73	Male	21	University	WILLHABEN	Student
Interview 74	Male	35	University	WILLHABEN	Employed
Interview 75	Male	23	High school	WILLHABEN	Employed
Interview 76	Male	29	University	WILLHABEN	Employed
Interview 77	Female	46	University	EBAY	Other
Interview 78	Female	24	University	EBAY	Student
Interview 79	Male	24	High school	EBAY	Student
Interview 80	Male	23	High school	EBAY	Student
Interview 81	Female	21	High school	EBAY	Student
Interview 82	Female	33	University	EBAY	Employed
Interview 83	Female	50	High school	EBAY	Unemployed
Interview 84	Male	24	High school	EBAY	Student

Source(s): Authors’ own work

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