Aspects of market orientation among member firms
| Descriptive statistics | t-test values | |||||
|---|---|---|---|---|---|---|
| N | Average | Standard deviation | Customer orientation and information exchange between the organizations | Inter-organizational coordination | Competitor orientation | |
| Customer orientation and information exchange between the organizations | 120 | 5.38 | 1.1243 | – | ||
| Inter-organizational coordination | 120 | 5.36 | 1.0811 | 0.241 | – | |
| Competitor orientation | 120 | 4.61 | 1.2587 | 7,701*** | 7,344*** | – |
| Market orientation | 120 | 5.18 | 0.9945 | |||
| Descriptive statistics | ||||||
|---|---|---|---|---|---|---|
| Average | Standard deviation | Customer orientation and information exchange between the organizations | Inter-organizational coordination | Competitor orientation | ||
| Customer orientation and information exchange between the organizations | 120 | 5.38 | 1.1243 | – | ||
| Inter-organizational coordination | 120 | 5.36 | 1.0811 | 0.241 | – | |
| Competitor orientation | 120 | 4.61 | 1.2587 | – | ||
| Market orientation | 120 | 5.18 | 0.9945 | |||
Note(s): ***p < 0.01; **p < 0.05; *p < 0.1
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