MGA results
| Path | Male | Female | Path coefficient difference | p-value | Remarks |
|---|---|---|---|---|---|
| ATT → PI | 0.818 | 0.778 | 0.040 | 0.671 | No Difference |
| PC → ATT | 0.030 | −0.158 | 0.187 | 0.206 | No Difference |
| PEOU → ATT | 0.028 | 0.160 | −0.132 | 0.281 | No Difference |
| PEOU → PU | 0.615 | 0.633 | −0.018 | 0.900 | No Difference |
| PI → WTP | 0.765 | 0.652 | 0.113 | 0.197 | No Difference |
| PU → ATT | 0.323 | 0.488 | −0.165 | 0.229 | No Difference |
| T → ATT | 0.552 | 0.243 | 0.309 | 0.020 | Different |
| Path | Male | Female | Path coefficient difference | Remarks | |
|---|---|---|---|---|---|
| ATT → PI | 0.818 | 0.778 | 0.040 | 0.671 | No Difference |
| PC → ATT | 0.030 | −0.158 | 0.187 | 0.206 | No Difference |
| PEOU → ATT | 0.028 | 0.160 | −0.132 | 0.281 | No Difference |
| PEOU → PU | 0.615 | 0.633 | −0.018 | 0.900 | No Difference |
| PI → WTP | 0.765 | 0.652 | 0.113 | 0.197 | No Difference |
| PU → ATT | 0.323 | 0.488 | −0.165 | 0.229 | No Difference |
| T → ATT | 0.552 | 0.243 | 0.309 | 0.020 | Different |
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