Table 3

Reliability analysis, convergent validity and discriminant validity results

ConstructsItemsCronbach's alphaComposite reliabilityAVEFactor loading
TU 0.8140.8390.567 
TU1   0.769
TU2   0.838
TU3   0.783
TU4   0.811
FP 0.8690.9010.604 
FP1   0.818
FP2   0.753
FP3   0.807
FP4   0.793
FP5   0.745
FP6   0.741
DC 0.7440.8390.567 
DCap1   0.791
DCap2   0.734
DCap3   0.789
DCap4   0.692
MarIC 0.8110.8750.637 
MarIC2   0.793
MarIC3   0.836
MarIC4   0.769
MarIC5   0.793
Discriminant validity results
ConstructsDCFPMarICTU
HTMT
DC    
FP0.900   
MarIC0.6690.673  
TU0.4150.4700.444 
Fornell and Lacker
DC0.753   
FP0.7310.777  
MarIC0.5280.5710.798 
TU0.3260.4020.3660.801

Note(s): DCap/DC-digital capabilities; FP: firm performance; MarIC-Marketing innovation capability; TU-technological uncertainty

Source(s): Authors' calculation
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