Table 4

Summary of inner model and mediation effect result

Inner model result
HypothesesPath coefficientt-valuep-valuesResults
H1: TU → FP0.1353.0890.002Accepted
H2: TU → DC0.3265.9170.000Accepted
H3: TU → MarIC0.2173.8850.000Accepted
H4: DC → FP0.5709.0680.000Accepted
H5: MarIC → FP0.2203.1550.002Accepted
H6: DC → MarIC0.4587.5120.000Accepted
Mediation test result
H7: TU → DC → FP0.1864.7300.000Accepted
H8: TU → MarIC → FP0.0482.1170.034Accepted
H8a: TU → DC → MarIC0.1494.5750.000Accepted
H8b: DC → MarIC → FP0.1012.8470.004Accepted
H8c: TU → DC → MarIC → FP0.0332.6240.009Accepted

Note(s): DC-digital capabilities; FP: firm performance; MarIC-Marketing innovation capability; TU-technological uncertainty

Source(s): Authors' calculation

or Create an Account

Close Modal
Close Modal