Summary of inner model and mediation effect result
| Inner model result | ||||
|---|---|---|---|---|
| Hypotheses | Path coefficient | t-value | p-values | Results |
| H1: TU → FP | 0.135 | 3.089 | 0.002 | Accepted |
| H2: TU → DC | 0.326 | 5.917 | 0.000 | Accepted |
| H3: TU → MarIC | 0.217 | 3.885 | 0.000 | Accepted |
| H4: DC → FP | 0.570 | 9.068 | 0.000 | Accepted |
| H5: MarIC → FP | 0.220 | 3.155 | 0.002 | Accepted |
| H6: DC → MarIC | 0.458 | 7.512 | 0.000 | Accepted |
| Mediation test result | ||||
| H7: TU → DC → FP | 0.186 | 4.730 | 0.000 | Accepted |
| H8: TU → MarIC → FP | 0.048 | 2.117 | 0.034 | Accepted |
| H8a: TU → DC → MarIC | 0.149 | 4.575 | 0.000 | Accepted |
| H8b: DC → MarIC → FP | 0.101 | 2.847 | 0.004 | Accepted |
| H8c: TU → DC → MarIC → FP | 0.033 | 2.624 | 0.009 | Accepted |
| Inner model result | ||||
|---|---|---|---|---|
| Hypotheses | Path coefficient | Results | ||
| 0.135 | 3.089 | 0.002 | Accepted | |
| 0.326 | 5.917 | 0.000 | Accepted | |
| 0.217 | 3.885 | 0.000 | Accepted | |
| 0.570 | 9.068 | 0.000 | Accepted | |
| 0.220 | 3.155 | 0.002 | Accepted | |
| 0.458 | 7.512 | 0.000 | Accepted | |
| 0.186 | 4.730 | 0.000 | Accepted | |
| 0.048 | 2.117 | 0.034 | Accepted | |
| 0.149 | 4.575 | 0.000 | Accepted | |
| 0.101 | 2.847 | 0.004 | Accepted | |
| 0.033 | 2.624 | 0.009 | Accepted | |
Note(s): DC-digital capabilities; FP: firm performance; MarIC-Marketing innovation capability; TU-technological uncertainty
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