Table 2. Business model canvas Key... | Emerald Publishing

Table 2.

Business model canvas

Key partners	Key activities	Value propositions	Customer relationships	Customer segments
Who are our key partners? Who are our key suppliers? Which key resources are we acquiring from our partners? Which key activities do our partners perform?	What key activities do our value propositions require? Our distribution channels? Customer relationships? Revenue streams?	What value do we deliver to customers? Which problems of our customers are we helping to solve? What bundles of products and services are we offering to each customer segment? Which customer needs are we satisfying?	What type of relationship does each of our customer segments expect us to establish and maintain with it? Which relationships have we established? How are these relationships integrated with the rest of our BM? How costly are these relationships?	For whom are we creating value? Who are our most important customers? Is our customer base a mass market, a niche market or a segmented, diversified or multisided platform?
	Key resources		Channels
	What key resources do our value propositions require? Our distribution channels? Customer relationships revenue streams?		Through which channels do our customer segments want to be reached? How are we reaching them now? How are our channels integrated? Which channels work best? Which channels are most cost-efficient? How are we integrating them with customer routines?
Cost structure			Revenue streams
What are the most important costs inherent in our BM? Which key resources are most expensive? Which key activities are most expensive?			For what value are our customers willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each revenue stream contribute to overall revenue?

Key partners	Key activities	Value propositions	Customer relationships	Customer segments
Who are our key partners? Who are our key suppliers? Which key resources are we acquiring from our partners? Which key activities do our partners perform?	What key activities do our value propositions require? Our distribution channels? Customer relationships? Revenue streams?	What value do we deliver to customers? Which problems of our customers are we helping to solve? What bundles of products and services are we offering to each customer segment? Which customer needs are we satisfying?	What type of relationship does each of our customer segments expect us to establish and maintain with it? Which relationships have we established? How are these relationships integrated with the rest of our BM? How costly are these relationships?	For whom are we creating value? Who are our most important customers? Is our customer base a mass market, a niche market or a segmented, diversified or multisided platform?
	Key resources		Channels
	What key resources do our value propositions require? Our distribution channels? Customer relationships revenue streams?		Through which channels do our customer segments want to be reached? How are we reaching them now? How are our channels integrated? Which channels work best? Which channels are most cost-efficient? How are we integrating them with customer routines?
Cost structure			Revenue streams
What are the most important costs inherent in our BM? Which key resources are most expensive? Which key activities are most expensive?			For what value are our customers willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each revenue stream contribute to overall revenue?

Source(s): Authors’ elaboration on Osterwalder and Pigneur (2004, 2010)