Key findings
| Case | Pillar 1 – Product | Pillar 2 – Customer interface | Pillar 3 – Infrastructure management | Pillar 4 – Financial aspects |
|---|---|---|---|---|
| Christie’s (auction houses) | NFTs add value to digital artwork, offering a new dimension for art that lacks physical properties | Millennials (1981–1996) and Generation X (1965–1980) as a new customer base | Collaborates with technological partners to manage the NFT landscape, often sourcing directly from crypto artists | Significant growth in online-only sales |
| OpenSea (NFT exchanges) | A large NFT marketplace, supporting multiple blockchains and diverse categories | Attracts a diverse user base, including gamers, crypto enthusiasts, technologists, artists and collectors | Oversees market activities, intervening in cases of misconduct; the website serves as a Central resource for business operations | Revenue primarily from fees, approximately 2.5% of the transaction value |
| Uffizi gallery (art galleries) | Creates and sells certified digital copies of artworks | Appeals to top-tier collectors, the same demographic attending major auctions and art fairs, interested in digital art | Partners provide technical skills for creating NFT copies; legal implications are carefully managed | NFTs are expected to contribute significantly to museum finances, potentially matching revenue from other sources such as restaurants |
| Ticketmaster (ticketing) | Offers NFTs as collectible items tied to event tickets | Appeals to existing eventgoers interested in unique digital memorabilia | Develops platforms for minting, issuing and managing NFT-based tickets, integrating with digital and remote markets | Shifts revenue streams from traditional to digital markets, with NFTs enabling control of the ticket reselling market |
| Case | Pillar 1 – Product | Pillar 2 – Customer interface | Pillar 3 – Infrastructure management | Pillar 4 – Financial aspects |
|---|---|---|---|---|
| NFTs add value to digital artwork, offering a new dimension for art that lacks physical properties | Millennials (1981–1996) and Generation X (1965–1980) as a new customer base | Collaborates with technological partners to manage the NFT landscape, often sourcing directly from crypto artists | Significant growth in online-only sales | |
| A large NFT marketplace, supporting multiple blockchains and diverse categories | Attracts a diverse user base, including gamers, crypto enthusiasts, technologists, artists and collectors | Oversees market activities, intervening in cases of misconduct; the website serves as a Central resource for business operations | Revenue primarily from fees, approximately 2.5% of the transaction value | |
| Creates and sells certified digital copies of artworks | Appeals to top-tier collectors, the same demographic attending major auctions and art fairs, interested in digital art | Partners provide technical skills for creating NFT copies; legal implications are carefully managed | NFTs are expected to contribute significantly to museum finances, potentially matching revenue from other sources such as restaurants | |
| Offers NFTs as collectible items tied to event tickets | Appeals to existing eventgoers interested in unique digital memorabilia | Develops platforms for minting, issuing and managing NFT-based tickets, integrating with digital and remote markets | Shifts revenue streams from traditional to digital markets, with NFTs enabling control of the ticket reselling market |
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