Prominent theoretical frameworks
| Theoretical framework | Illustrative studies |
|---|---|
| Theory of inventive problem-solving or TRIZ systematic innovation theory | Chin-Min, et al. (2013) |
| Diffusion of innovation theory | Yu et al. (2022); Jaengprajak and Chaipoopiratana (2022); Tao and Xu (2018) |
| Theory of facial expressions | Micu et al. (2022) |
| Users and gratification theory (Wagner et al., 2017) | Cho et al. (2023) |
| Human–computer interaction theory | Ten Bhömer et al. (2019) |
| Relationship marketing | Gautam and Sharma (2017) |
| Activity theory | Lawry (2023) |
| Theory of consumer behavior | Xue et al. (2020) |
| Technology acceptance model | Wang and Cho (2012); Jain et al. (2018); Peng and Al-Sayegh (2014) |
| Theory of reasoned action | Jain et al. (2018) |
| Technology adoption theory | Kim (2021) |
| Theory of technology based reasoned action | Jain et al. (2021) |
| Stimulus–organism–response theory | Jaengprajak and Chaipoopiratana (2022) |
| Theoretical framework | Illustrative studies |
|---|---|
| Theory of inventive problem-solving or | |
| Diffusion of innovation theory | |
| Theory of facial expressions | |
| Users and gratification theory ( | |
| Human–computer interaction theory | |
| Relationship marketing | |
| Activity theory | |
| Theory of consumer behavior | |
| Technology acceptance model | |
| Theory of reasoned action | |
| Technology adoption theory | |
| Theory of technology based reasoned action | |
| Stimulus–organism–response theory |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.