Table 3.

Mapping research themes with their contributors

Main themeContributors
Customer attitude, behavior and perceptionsPeng et al. (2012); Wang and Cho (2012); Chin-Min et al. (2013); Yeung and Choi (2011); Jain et al. (2018); Tao and Xu (2018); Oran (2019); Xue et al. (2020); Jain et al. (2021); Kim (2021); Choi (2022); Jaengprajak and Chaipoopiratana (2022); Palomo-Domínguez et al. (2023) 
Complementary organizational systems and processesGulrajani (2004); Ramathal and Sankar (2005); Cappetta et al. (2006); Yeung and Choi (2011); Casas (2017); Sargiacomo (2018); Perna et al. (2018); Tao and Xu (2018); Liu et al. (2020); Xue et al. (2020); Kim (2021); Lica et al. (2021); Jaengprajak and Chaipoopiratana (2022) 
Customer engagementFiore (2008); Peterson et al. (2008); Yeung and Choi (2011); Peng et al. (2012); Di Benedetto (2014); Gautam and Sharma (2017); Li and Chen (2018); Sargiacomo (2018); Liu et al. (2020); Jain et al. (2021); Choi (2022) 
Supporting eco-systemTredwin (2001); Bae and May-Plumlee (2005); Ramathal and Sankar (2005); Walter (2006); Perna et al. (2018); Liu et al. (2020); Ma et al. (2020); Rouf et al. (2022) 
External environment shiftsBae and May-Plumlee (2005); Li et al. (2023) 
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