Table 2 Discriminant validity –...

Table 2

Discriminant validity – Fornell–Larcker criterion

	DES	REV	SES	TES	WOM
DES	0.823
REV	0.745	0.890
SES	0.683	0.608	0.836
TES	0.740	0.640	0.702	0.827
WOM	0.771	0.750	0.608	0.610	0.885

Note(s): DES = destination image; REV = revisit intention; SES = service tourism satisfaction; TES = travel experience satisfaction and WOM = word of mouth

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