Results of hypothesis testing
| H | Relationship | Sample mean | t-statistics | Bootstrapping | p-value | Decision | |
|---|---|---|---|---|---|---|---|
| 95% LL | 95% UL | ||||||
| H1 | PSTTE → SES | 0.792*** | 25.487 | 0.000 | 0.670 | 0.000 | Supported |
| H2 | PSTTE → TES | 0.722*** | 21.981 | 0.001 | 0.614 | 0.000 | Supported |
| H3 | PSTTE → DES | 0.739*** | 18,719 | 0.000 | 0.635 | 0.000 | Supported |
| H4 | SES → WOM | 0.144** | 2.384 | 0.002 | 0.086 | 0.009 | Supported |
| H5 | TES → WOM | 0.022 | 0.342 | 0.002 | 0.006 | 0.366 | Not supported |
| H6 | DES → WOM | 0.288*** | 3.584 | 0.004 | 0.396 | 0.000 | Supported |
| H7 | SES → REV | 0.076 | 1.098 | 0.002 | 0.031 | 0.136 | Not supported |
| H8 | TES → REV | 0.127* | 1.834 | 0.000 | 0.055 | 0.033 | Supported |
| H9 | DES → REV | 0.656*** | 10.309 | 0.001 | 0.389 | 0.000 | Supported |
| H10 | WOM → REV | 0.403*** | 0.342 | 0.001 | 0.009 | 0.000 | Supported |
| H | Relationship | Sample mean | t-statistics | Bootstrapping | p-value | Decision | |
|---|---|---|---|---|---|---|---|
| 95% LL | 95% UL | ||||||
| PSTTE → SES | 0.792*** | 25.487 | 0.000 | 0.670 | 0.000 | Supported | |
| PSTTE → TES | 0.722*** | 21.981 | 0.001 | 0.614 | 0.000 | Supported | |
| PSTTE → DES | 0.739*** | 18,719 | 0.000 | 0.635 | 0.000 | Supported | |
| SES → WOM | 0.144** | 2.384 | 0.002 | 0.086 | 0.009 | Supported | |
| TES → WOM | 0.022 | 0.342 | 0.002 | 0.006 | 0.366 | Not supported | |
| DES → WOM | 0.288*** | 3.584 | 0.004 | 0.396 | 0.000 | Supported | |
| SES → REV | 0.076 | 1.098 | 0.002 | 0.031 | 0.136 | Not supported | |
| TES → REV | 0.127* | 1.834 | 0.000 | 0.055 | 0.033 | Supported | |
| DES → REV | 0.656*** | 10.309 | 0.001 | 0.389 | 0.000 | Supported | |
| WOM → REV | 0.403*** | 0.342 | 0.001 | 0.009 | 0.000 | Supported | |
Note(s): *** Sig <0.001, ** sig <0.01 and * sig <0.05; LL = lower limits; UL = upper limits
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.