Table 1

Summary of statistical hypotheses

HypothesisDescriptionStatistical techniques
H1H1oCustomer-perceived value (CPV) does not have a positive influence on attitudeSimple linear regression
H1aCustomer-perceived value (CPV) has a positive influence on attitudeSimple linear regression
H2H2oAttitude does not have a positive influence on purchase intention (PI)Multiple linear regression
H2aAttitude has a positive influence on purchase intention (PI)Multiple linear regression
H3H3oSubjective norms (SN) do not have a positive influence on purchase intention (PI)Multiple linear regression
H3aSubjective norms (SN) have a positive influence on purchase intention (PI)Multiple linear regression
H4H4oPBC does not have a positive influence on purchase intention (PI)Multiple linear regression
H4aPerceived behavioral control (PBC) has a positive influence on purchase intention (PI)Multiple linear regression
Source(s): Authors’ own work
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