Table 1.

Sample profile

Demographic variableStudy 1 SheaMoisture count (%)Study 2 Pantene Pro-V count (%)
Age20-25 yearsn = 65 (23%)n = 58 (19%)
26-30 yearsn = 172 (62%)n = 185 (60%)
31-35 yearsn = 43 (15%)n = 67 (21%)
Education programDegreen = 222 (79%)n = 228 (74%)
Mastersn = 52 (19%)n = 71 (23%)
Doctoraln = 6 (2%)n = 11 (3%)
Racial groupBlacksn = 280 (100%)n = 310 (100%)
Monthly hair care expenditure (ZAR)< 1,000n = 53 (19%)n = 539 (19%)
1,001–2,000n = 102 (36%)n = 111 (36%)
2,001–3,000n = 97 (35%)n = 104 (34%)
> 3,001n = 28 (10%)n = 36 (11%)
Source(s): Authors’ own work

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