Table 1

Potential service ideas from brainstorming session

Future service ideasValue proposition
Environmental and energyE−1Natural resource visualization and optimization serviceThe natural environment will be virtually created for relaxation and to meet the expected needs
E−2Point service for shifting ecological behaviorThe necessary advice for shifting behavior in accordance with ecological considerations will be delivered
E−3Corporate carbon credit exchange serviceCorporate carbon credits are tradable
E−4Consumer carbon credit exchange serviceHousehold carbon credits are tradable
Mobility securityM-1Advanced luggage delivery serviceIntelligent automated luggage delivery without required process
M-2Advanced On-demand mobility serviceIntelligent and pollution-free transportation on demand
WellnessW-1Personal mental health serviceMental health issues will be alleviated personally and comfortably with expertise
W-2Physical health assistance service (Human body)A smart assistant monitors and advises on physical health maintenance
W-3Health maintenance servicePhysical health issues will be treated with expertise and ease of access to services
Daily livingL-1Daily life information serviceThe required information is delivered in a timely and full manner through synthesis of only the desired content and predictability of the necessary data
L-2Expected-value anticipation serviceThe desired value can be anticipated and delivered beyond expectation
L-3Housework robot serviceHousework can be made easier with robot services. (For the elderly or when there is a shortage of labor.)
Virtual environment servicesV-1Metaverse in “second life”A second real-life experience is created and securely interacts with the virtual environment
V-2Virtual emotional well-being creation service (e.g. virtual onsen)Desired vacation destinations are presented in a virtual form to create emotional well-being whenever and wherever it is preferred

Source(s): Authors’ own work

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