Measurement items
| Constructs | Scale items | Reference |
|---|---|---|
| Friendship | The virtual influencers make me feel like I'm with a friend | Chung and Cho (2017) |
| I look forward to a friendly conversation with a Virtual Influencer | ||
| I would have been good friends with Virtual Influencers | ||
| Connectivity | Virtual Influencer speaks one of the social influencer's languages | Malik et al. (2023) |
| Virtual Influencers look like one of the influencers in the real world | ||
| Virtual Influencers represent the social influencers | ||
| Consumer commitment | My relationship with the virtual influencer is something I feel very strongly about | Kim and Chan-Olmsted (2022) |
| I would like to keep the relationship I have with Virtual Influencer indefinitely | ||
| It's important for me to maintain the relationship I have with Virtual Influencers | ||
| Trust propensity | I generally have faith in the Virtual Influencer | Kim and Chan-Olmsted (2022) |
| I feel that Virtual Influencer are generally reliable | ||
| I trust what the Virtual Influencer says | ||
| Active engagement with the influencer | I am interested in sharing the information of the Virtual Influencer with others | Lee et al. (2023) |
| I would like to participate in the Virtual Influencer activities that are currently offered on the website | ||
| I will suggest this Virtual Influencer to anyone who might be interested | ||
| I am interested in subscribing to receive information about this Virtual Influencer | ||
| Active engagement with the luxury brand | I am interested in sharing this luxury brand information with others | |
| I would like to participate in the luxury brand activities that are currently offered on the website | ||
| I will suggest this luxury band to anyone who might be interested | ||
| I am interested in subscribing to receive information about this luxury brand |
| Constructs | Scale items | Reference |
|---|---|---|
| Friendship | The virtual influencers make me feel like I'm with a friend | |
| I look forward to a friendly conversation with a Virtual Influencer | ||
| I would have been good friends with Virtual Influencers | ||
| Connectivity | Virtual Influencer speaks one of the social influencer's languages | |
| Virtual Influencers look like one of the influencers in the real world | ||
| Virtual Influencers represent the social influencers | ||
| Consumer commitment | My relationship with the virtual influencer is something I feel very strongly about | |
| I would like to keep the relationship I have with Virtual Influencer indefinitely | ||
| It's important for me to maintain the relationship I have with Virtual Influencers | ||
| Trust propensity | I generally have faith in the Virtual Influencer | |
| I feel that Virtual Influencer are generally reliable | ||
| I trust what the Virtual Influencer says | ||
| Active engagement with the influencer | I am interested in sharing the information of the Virtual Influencer with others | |
| I would like to participate in the Virtual Influencer activities that are currently offered on the website | ||
| I will suggest this Virtual Influencer to anyone who might be interested | ||
| I am interested in subscribing to receive information about this Virtual Influencer | ||
| Active engagement with the luxury brand | I am interested in sharing this luxury brand information with others | |
| I would like to participate in the luxury brand activities that are currently offered on the website | ||
| I will suggest this luxury band to anyone who might be interested | ||
| I am interested in subscribing to receive information about this luxury brand |
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