Table 3 Common method bias testing...

Table 3

Common method bias testing

Latent construct	Indicators	Substantive factor loading (Ra)	Ra²	Method factor loading (Rb)	Rb²
Active engagement with the influencer	AEI1	0.927	0.859	−0.064	0.004
	AEI2	0.925	0.856	0.067	0.004
	AEI3	0.936	0.876	−0.108	0.012
	AEI4	0.937	0.878	0.103	0.011
Active engagement with luxury brand	AEL1	0.948	0.899	0.042	0.002
	AEL2	0.944	0.891	−0.041	0.002
	AEL3	0.958	0.918	0.026	0.001
	AEL4	0.954	0.910	−0.028	0.001
Customer commitment	CC1	0.903	0.815	−0.158	0.025
	CC2	0.919	0.845	0.047	0.002
	CC3	0.925	0.856	0.104	0.011
Connectivity	CN1	0.905	0.819	0.054	0.003
	CN2	0.940	0.884	−0.003	0.000
	CN3	0.882	0.778	−0.052	0.003
Friendship	FD1	0.919	0.845	0.019	0.000
	FD2	0.931	0.867	−0.004	0.000
	FD3	0.942	0.887	−0.015	0.000
Trust propensity	TP1	0.912	0.832	0.137	0.019
	TP2	0.956	0.914	−0.106	0.011
	TP3	0.915	0.837	−0.028	0.001
	Average	0.929	0.863	0.000	0.006
Ra²/Rb²	155.870

Latent construct	Indicators	Substantive factor loading (Ra)	Ra²	Method factor loading (Rb)	Rb²
Active engagement with the influencer	AEI1	0.927	0.859	−0.064	0.004
	AEI2	0.925	0.856	0.067	0.004
	AEI3	0.936	0.876	−0.108	0.012
	AEI4	0.937	0.878	0.103	0.011
Active engagement with luxury brand	AEL1	0.948	0.899	0.042	0.002
	AEL2	0.944	0.891	−0.041	0.002
	AEL3	0.958	0.918	0.026	0.001
	AEL4	0.954	0.910	−0.028	0.001
Customer commitment	CC1	0.903	0.815	−0.158	0.025
	CC2	0.919	0.845	0.047	0.002
	CC3	0.925	0.856	0.104	0.011
Connectivity	CN1	0.905	0.819	0.054	0.003
	CN2	0.940	0.884	−0.003	0.000
	CN3	0.882	0.778	−0.052	0.003
Friendship	FD1	0.919	0.845	0.019	0.000
	FD2	0.931	0.867	−0.004	0.000
	FD3	0.942	0.887	−0.015	0.000
Trust propensity	TP1	0.912	0.832	0.137	0.019
	TP2	0.956	0.914	−0.106	0.011
	TP3	0.915	0.837	−0.028	0.001
	Average	0.929	0.863	0.000	0.006
Ra²/Rb²	155.870

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