Table 5 Cronbach’s alpha, composite...

Table 5

Cronbach’s alpha, composite reliability, and average variance extracted

Latent construct	Item	Outer loading	Cronbach's alpha	Composite reliability (rho_a)	Composite reliability (rho_c)	Average variance extracted (AVE)
Active engagement with the influencer (AEI)	AEI1	0.926	0.949	0.950	0.963	0.868
	AEI2	0.927
	AEI3	0.935
	AEI4	0.938
Active engagement with luxury brand (AEL)	AEL1	0.949	0.965	0.966	0.974	0.904
	AEL2	0.944
	AEL3	0.958
	AEL4	0.953
Customer commitment (CC)	CC1	0.900	0.904	0.907	0.940	0.839
	CC2	0.921
	CC3	0.927
Connectivity (CN)	CN1	0.906	0.895	0.898	0.935	0.827
	CN2	0.941
	CN3	0.880
Friendship (FD)	FD1	0.918	0.923	0.924	0.951	0.866
	FD2	0.930
	FD3	0.944
Trust propensity (TP)	TP1	0.913	0.919	0.919	0.949	0.861
	TP2	0.955
	TP3	0.915

Latent construct	Item	Outer loading	Cronbach's alpha	Composite reliability (rho_a)	Composite reliability (rho_c)	Average variance extracted (AVE)
Active engagement with the influencer (AEI)	AEI1	0.926	0.949	0.950	0.963	0.868
	AEI2	0.927
	AEI3	0.935
	AEI4	0.938
Active engagement with luxury brand (AEL)	AEL1	0.949	0.965	0.966	0.974	0.904
	AEL2	0.944
	AEL3	0.958
	AEL4	0.953
Customer commitment (CC)	CC1	0.900	0.904	0.907	0.940	0.839
	CC2	0.921
	CC3	0.927
Connectivity (CN)	CN1	0.906	0.895	0.898	0.935	0.827
	CN2	0.941
	CN3	0.880
Friendship (FD)	FD1	0.918	0.923	0.924	0.951	0.866
	FD2	0.930
	FD3	0.944
Trust propensity (TP)	TP1	0.913	0.919	0.919	0.949	0.861
	TP2	0.955
	TP3	0.915

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