Table 6 Heterotrait-Monotrait (HTMT...

Table 6

Heterotrait-Monotrait (HTMT_inference)- confidence intervals

	Original sample (O)	0.025	0.975
AEL ↔ AEI	0.793	0.722	0.857
CC ↔ AEI	0.816	0.759	0.868
CC ↔ AEL	0.639	0.546	0.719
CN ↔ AEI	0.659	0.572	0.735
CN ↔ AEL	0.505	0.397	0.602
CN ↔ CC	0.807	0.735	0.87
FD ↔ AEI	0.79	0.733	0.841
FD ↔ AEL	0.576	0.480	0.66
FD ↔ CC	0.872	0.822	0.915
FD ↔ CN	0.782	0.693	0.858
TP ↔ AEI	0.887	0.846	0.923
TP ↔ AEL	0.694	0.607	0.771
TP ↔ CC	0.906	0.867	0.940
TP ↔ CN	0.755	0.685	0.816
TP ↔ FD	0.799	0.735	0.855

	Original sample (O)	0.025	0.975
AEL ↔ AEI	0.793	0.722	0.857
CC ↔ AEI	0.816	0.759	0.868
CC ↔ AEL	0.639	0.546	0.719
CN ↔ AEI	0.659	0.572	0.735
CN ↔ AEL	0.505	0.397	0.602
CN ↔ CC	0.807	0.735	0.87
FD ↔ AEI	0.79	0.733	0.841
FD ↔ AEL	0.576	0.480	0.66
FD ↔ CC	0.872	0.822	0.915
FD ↔ CN	0.782	0.693	0.858
TP ↔ AEI	0.887	0.846	0.923
TP ↔ AEL	0.694	0.607	0.771
TP ↔ CC	0.906	0.867	0.940
TP ↔ CN	0.755	0.685	0.816
TP ↔ FD	0.799	0.735	0.855

Note(s): FD = Friendship; CN = Connectivity; CC = Consumer Commitment; TP = Trust Propensity; AEI = Active engagement with the Influencer; AEL = Active engagement with the Brand

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