Table 9 Predictive relevance (Q 2 ) and...

Table 9

Predictive relevance (Q²) and R²

	Q² (=1-SSE/SSO)	R²
AEI	0.603	0.703
AEL	0.518	0.579
CC	0.571	0.688
TP	0.507	0.596

Note(s): FD = Friendship; CN = Connectivity; CC = Consumer Commitment; TP = Trust Propensity; AEI = Active engagement with the Influencer; AEL = Active engagement with the Brand

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