Table 10

f-square effect size

AEIAELCCCNFDTP
AEI 1.374    
AEL      
CC0.057     
CN  0.164  0.131
FD  0.514  0.309
TP0.432     

Note(s): FD = Friendship; CN = Connectivity; CC = Consumer Commitment; TP = Trust Propensity; AEI = Active engagement with the Influencer; AEL = Active engagement with the Brand

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