Table 2

Summary of coding procedures for RQ2

Concepts and labels from interviewsSub-themesThemes
Better at managing ticket timesEfficiencyCooking knowledge
Understand how to stagger orders
Better at managing the queue
Improved cooking under pressureConfidence
Gained cooking confidence
Understood the value of mise en place
Found voice/styleHoning cooking style
Created more complex food
Recipe testing
Consumer feedback
Increased revenueBusiness opportunitiesEntrepreneurial experience
Catering requests
Other revenue streams
Contracts/Terms knowledgeBusiness creation
Paying/saving for taxes
Established LLC
Identified investors
Created a business plan
Are they their own bossSelf-employment
Work for themselves more quickly
Faster process for entrepreneurs
Gained a full-time job 
Honed the conceptBrand awarenessBrand recognition
Established a vision
Embraced a style
Appeared in magazine articlesAwards and Accolades
TV appearances
Local and national awards
Generated social media followingLoyal following
Developed repeat clientele
Understood consumer preferences
Improved employee managementLeadershipRestaurant management and operations expertise
Improved employee motivation
Learned to take charge
Learned how to hire staffOperations
Developed supplier relationships
Understood food costs
Improved food pricing
Learned how to forecast covers
Optimized kitchen layoutRestaurant design
Optimized restaurant layout
Need more experience before opening a permanent locationRemain in industry (Pop-up or permanent)Remain/Exit awareness
Want to remain in the pop-up space
Dislikes the stressExit the industry
Lack of work–life balance
Cannot maintain physical toll
Capital outlay for a permanent is too much

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