Table 4

Quotations in support of RQ1 themes

ThemesQuotes from transcribed interviews
Restaurant management“Dealing with that level of [serving staff], the skill level available to me, and the professionalism or lack of, was always super challenging.
“I think my understanding of how to hire, the kind of staff that I needed to support my business was… I think I was still struggling with that up until the time that I sold my business.”
Entrepreneurial“The problem with a pop up that is not in a brick-and-mortar restaurant is that there are no walk ins. So, if somebody cancels last minute, and they haven't pre-paid, you're screwed, you're done…. our margin of error is if two people don't show up, we breakeven; those two people are pure profit.”
“Just understanding the city is also particularly difficult, as far as like permits and codes and inspections and all that goes. So that was just kind of a nightmare.”
Cooking and execution“So yeah, I rented out of space over there, it was like 200 square feet. Like concrete, original concrete floors, like from the Civil War, like dirt. And no HVAC, no running water.
“Trying to cook out of an electric apartment oven. Like, who knows how old it was. And we had to Google how to calibrate the temperature on it to get it 35° higher than it was. [We] had to come up with all these tricks on how to make the pizza properly to [our] standards.”
“They're like jet burners. I was like, almost burning some of my food.”
Physical and mental“I was killing myself… all kinds of physical issues…I was going to a chiropractor…Because my body started to break. I was in pain, physically and everything.”
“I did those farmers markets on my own. I did production till, like two in the morning, and I'd sleep like four hours. It's really challenging because I didn't have money to pay people in the beginning. So, I just did it all.”
I made the mistake of letting my opportunity dictate my decisions, instead of setting goals for like, my mental health.

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