Definition of visual stability
| Author(s) and year | Journal | Definition of visual stability |
|---|---|---|
| Pavlova et al. (2005) | Perception | A logo element placed along the horizontal axis is typically perceived as less stable when its left and right sides are asymmetrical, or when the top portion is visually heavier than the bottom (e.g. an inverted triangle) |
| Cholewiak et al. (2013) | Journal of Vision | The perceived critical angle refers to the angle at which an object is judged to be equally likely to fall over versus return to its upright stable position |
| Cian et al. (2014) | Journal of Marketing Research | Deviations from the horizontal axis in logo orientation often result in unstable visual impressions |
| Cholewiak et al. (2015) | Journal of Vision | Physically, stability is a function of both the width of an object’s base and the center of mass of an object |
| Rahinel and Nelson (2016) | Journal of Consumer Research | Visual stability was defined as the extent to which visual elements appear resistant to tipping over by imagined gravitational pull or perturbing external forces |
| Author(s) and year | Journal | Definition of visual stability |
|---|---|---|
| A logo element placed along the horizontal axis is typically perceived as less stable when its left and right sides are asymmetrical, or when the top portion is visually heavier than the bottom (e.g. an inverted triangle) | ||
| The perceived critical angle refers to the angle at which an object is judged to be equally likely to fall over versus return to its upright stable position | ||
| Deviations from the horizontal axis in logo orientation often result in unstable visual impressions | ||
| Physically, stability is a function of both the width of an object’s base and the center of mass of an object | ||
| Visual stability was defined as the extent to which visual elements appear resistant to tipping over by imagined gravitational pull or perturbing external forces |
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