Internal consistency reliabilities and convergent validities
| Factors | Items | INT_USE | Cronbach's alpha | Composite reliability (rho_a) | Average variance extracted (AVE) | VIF per item |
|---|---|---|---|---|---|---|
| Usage Intention | INT_USE1 | 0.824 | 0.866 | 0.866 | 0.713 | 1.955 |
| INT_USE2 | 0.869 | 2.383 | ||||
| INT_USE3 | 0.847 | 2.206 | ||||
| INT_USE4 | 0.838 | 2.031 | ||||
| Marketing Stimuli | MKTG_ST1 | 0.813 | 0.85 | 0.856 | 0.691 | 1.924 |
| MKTG_ST2 | 0.861 | 2.11 | ||||
| MKTG_ST3 | 0.866 | 2.286 | ||||
| MKTG_ST4 | 0.782 | 1.632 | ||||
| Perceived Value | PERVAL1 | 0.794 | 0.824 | 0.826 | 0.656 | 1.74 |
| PERVAL2 | 0.856 | 2.112 | ||||
| PERVAL3 | 0.823 | 1.824 | ||||
| PERVAL4 | 0.762 | 1.519 | ||||
| Service Quality | SERV_Q1 | 0.742 | 0.803 | 0.804 | 0.629 | 1.359 |
| SERV_Q2 | 0.841 | 2.104 | ||||
| SERV_Q3 | 0.793 | 1.663 | ||||
| SERV_Q4 | 0.793 | 1.942 | ||||
| Social Stimuli | SOC_ST1 | 0.719 | 0.718 | 0.717 | 0.541 | 1.523 |
| SOC_ST2 | 0.79 | 1.708 | ||||
| SOC_ST3 | 0.728 | 1.281 | ||||
| SOC_ST4 | 0.702 | 1.211 | ||||
| Technology Stimuli | TEC_ST1 | 0.842 | 0.83 | 0.84 | 0.663 | 1.957 |
| TEC_ST2 | 0.861 | 2.177 | ||||
| TEC_ST3 | 0.756 | 1.61 | ||||
| TEC_ST4 | 0.794 | 1.686 | ||||
| Trust | TRST1 | 0.837 | 0.801 | 0.805 | 0.715 | 1.892 |
| TRST2 | 0.874 | 2.02 | ||||
| TRST3 | 0.824 | 1.503 |
| Factors | Items | INT_USE | Cronbach's alpha | Composite reliability (rho_a) | Average variance extracted (AVE) | VIF per item |
|---|---|---|---|---|---|---|
| Usage Intention | INT_USE1 | 0.824 | 0.866 | 0.866 | 0.713 | 1.955 |
| INT_USE2 | 0.869 | 2.383 | ||||
| INT_USE3 | 0.847 | 2.206 | ||||
| INT_USE4 | 0.838 | 2.031 | ||||
| Marketing Stimuli | MKTG_ST1 | 0.813 | 0.85 | 0.856 | 0.691 | 1.924 |
| MKTG_ST2 | 0.861 | 2.11 | ||||
| MKTG_ST3 | 0.866 | 2.286 | ||||
| MKTG_ST4 | 0.782 | 1.632 | ||||
| Perceived Value | PERVAL1 | 0.794 | 0.824 | 0.826 | 0.656 | 1.74 |
| PERVAL2 | 0.856 | 2.112 | ||||
| PERVAL3 | 0.823 | 1.824 | ||||
| PERVAL4 | 0.762 | 1.519 | ||||
| Service Quality | SERV_Q1 | 0.742 | 0.803 | 0.804 | 0.629 | 1.359 |
| SERV_Q2 | 0.841 | 2.104 | ||||
| SERV_Q3 | 0.793 | 1.663 | ||||
| SERV_Q4 | 0.793 | 1.942 | ||||
| Social Stimuli | SOC_ST1 | 0.719 | 0.718 | 0.717 | 0.541 | 1.523 |
| SOC_ST2 | 0.79 | 1.708 | ||||
| SOC_ST3 | 0.728 | 1.281 | ||||
| SOC_ST4 | 0.702 | 1.211 | ||||
| Technology Stimuli | TEC_ST1 | 0.842 | 0.83 | 0.84 | 0.663 | 1.957 |
| TEC_ST2 | 0.861 | 2.177 | ||||
| TEC_ST3 | 0.756 | 1.61 | ||||
| TEC_ST4 | 0.794 | 1.686 | ||||
| Trust | TRST1 | 0.837 | 0.801 | 0.805 | 0.715 | 1.892 |
| TRST2 | 0.874 | 2.02 | ||||
| TRST3 | 0.824 | 1.503 |