Table 3
Discriminant validity (HTMT criteria)
INT_USE
MKTG_ST
PER_VAL
SERV_Q
SOC_ST
TEC_ST
TRST
INT_USE
MKTG_ST
0.806
PER_VAL
0.673
0.717
SERV_Q
0.458
0.502
0.646
SOC_ST
0.752
0.846
0.651
0.51
TEC_ST
0.771
0.785
0.677
0.505
0.671
TRST
0.827
0.71
0.663
0.639
0.647
0.751
INT_USE
MKTG_ST
PER_VAL
SERV_Q
SOC_ST
TEC_ST
TRST
INT_USE
MKTG_ST
0.806
PER_VAL
0.673
0.717
SERV_Q
0.458
0.502
0.646
SOC_ST
0.752
0.846
0.651
0.51
TEC_ST
0.771
0.785
0.677
0.505
0.671
TRST
0.827
0.71
0.663
0.639
0.647
0.751
Source(s):
Authors’ own work
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