Table 4 Discriminant validity... | Emerald Publishing

Table 4

Discriminant validity (Fornell-Larcker criteria)

	INT_USE	MKTG_ST	PER_VAL	SERV_Q	SOC_ST	TEC_ST	TRST
INT_USE	0.844
MKTG_ST	0.692	0.831
PER_VAL	0.57	0.602	0.81
SERV_Q	0.39	0.419	0.528	0.793
SOC_ST	0.595	0.659	0.512	0.399	0.735
TEC_ST	0.659	0.661	0.565	0.421	0.526	0.814
TRST	0.695	0.593	0.54	0.52	0.504	0.62	0.845

	INT_USE	MKTG_ST	PER_VAL	SERV_Q	SOC_ST	TEC_ST	TRST
INT_USE	0.844
MKTG_ST	0.692	0.831
PER_VAL	0.57	0.602	0.81
SERV_Q	0.39	0.419	0.528	0.793
SOC_ST	0.595	0.659	0.512	0.399	0.735
TEC_ST	0.659	0.661	0.565	0.421	0.526	0.814
TRST	0.695	0.593	0.54	0.52	0.504	0.62	0.845

Source(s): Authors' own work