Table 5

Structural model assessment

Original sample (O)Sample mean (M)Standard deviation (STDEV)T Statistics (|O/STDEV|)P ValuesHypothesis
MKTG_ST → PER_VAL0.2760.2750.0466.0520.000H5 Supported
MKTG_ST → TRST0.1840.1830.0414.4610.000H6 Supported
PER_VAL →  INT_USE0.2750.2750.0397.0090.000H10 Supported
PER_VAL → TRST0.0910.0920.0412.2270.026H9 Supported
SERV_Q →  PER_VAL0.2810.2810.0367.7910.000H3 Supported
SERV_Q → TRST0.2330.2340.0356.7520.000H4 Supported
SOC_ST → PER_VAL0.110.1120.0412.6420.008H7 Supported
SOC_ST → TRST0.0820.0830.0372.2290.026H8 Supported
TEC_ST → PER_VAL0.2060.2060.0484.2840.000H1 Supported
TEC_ST → TRST0.3050.3050.0476.4820.000H2 Supported
TRST → INT_USE0.5460.5460.03714.7810.000H11 Supported
Source(s): Authors' own work

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