Phases of contextualization in the case of Bologna
| Phase | Main sustainability activities | Calculative practices | Organisational arrangements | Rationale for sustainability activities |
|---|---|---|---|---|
| Modifying social sustainability for fan nurturing (2018–2020) | CSR initiatives (mainly young and children) | Number of supporters | No organisational area on sustainability. Activities managed in a heterogeneous way | To engage with young and local communities to nurture a fan base |
| Modifying social initiatives in response to the pandemic (2020–2022) | Initiatives enlarged at hospitals and local communities | Number of initiatives developed and people attending them | No organisational area on sustainability, but a new dedicated role: Senior and Social Project Manager | To contribute to local recovery from the pandemic |
| Transforming under regulatory pressure (2023-ongoing) | Initiatives that tackle social and also environmental actions | They are starting data collection for KPIs and sustainability reporting | One organisational area devoted to sustainability and a sustainability manager | To comply with UEFA pressure |
| Phase | Main sustainability activities | Calculative practices | Organisational arrangements | Rationale for sustainability activities |
|---|---|---|---|---|
| Modifying social sustainability for fan nurturing (2018–2020) | CSR initiatives (mainly young and children) | Number of supporters | No organisational area on sustainability. Activities managed in a heterogeneous way | To engage with young and local communities to nurture a fan base |
| Modifying social initiatives in response to the pandemic (2020–2022) | Initiatives enlarged at hospitals and local communities | Number of initiatives developed and people attending them | No organisational area on sustainability, but a new dedicated role: Senior and Social Project Manager | To contribute to local recovery from the pandemic |
| Transforming under regulatory pressure (2023-ongoing) | Initiatives that tackle social and also environmental actions | They are starting data collection for KPIs and sustainability reporting | One organisational area devoted to sustainability and a sustainability manager | To comply with UEFA pressure |