Phases of contextualisation in the case of Malmo FF
| Phase | Main sustainability actions | Calculative practices | Organisational arrangements | Rationale for sustainability activities |
|---|---|---|---|---|
| Reproducing social sustainability to foster community identity (2018–2020) | CSR initiatives (young, children and unemployed) | No KPIs in place |
| To work with and for the city and be a member of the local community |
| Modifying for visibility (2020–2022) | CSR initiatives increase in scale and scope | Developing ways to measure sustainability | Increase in scope and scale. As sustainability-related activities increase, so does the number of people working on the issues | Working with sustainability is a win-win. Society wins and the club wins |
| Transforming for mutual gains (2023–ongoing) | Initiatives that tackle social, but also environmental issues (physical sustainability | KPI in place and sustainability reports published | Not only a sustainability officer but gradually becoming an integral part of the organisation | Dual, be a forerunner, but also comply with external pressure, national and international, including UEFA |
| Phase | Main sustainability actions | Calculative practices | Organisational arrangements | Rationale for sustainability activities |
|---|---|---|---|---|
| Reproducing social sustainability to foster community identity (2018–2020) | CSR initiatives (young, children and unemployed) | No KPIs in place | Sustainability officer since 2013. MFF in society launched in 2003–2004 and continues to develop Strategic focus on social sustainability | To work with and for the city and be a member of the local community |
| Modifying for visibility (2020–2022) | CSR initiatives increase in scale and scope | Developing ways to measure sustainability | Increase in scope and scale. As sustainability-related activities increase, so does the number of people working on the issues | Working with sustainability is a win-win. Society wins and the club wins |
| Transforming for mutual gains (2023–ongoing) | Initiatives that tackle social, but also environmental issues (physical sustainability | KPI in place and sustainability reports published | Not only a sustainability officer but gradually becoming an integral part of the organisation | Dual, be a forerunner, but also comply with external pressure, national and international, including UEFA |