Translation activities, practices and rules in the case of Bologna
| Phase | Translation activity | Practices | Rule |
|---|---|---|---|
| Modifying social sustainability for fan nurturing (2018–2020) | Modifying | Bologna FC replicated over time the existing social initiatives for youth and children without significant modifications between initiatives. KPI on the number of supporters. No reporting in place | Copying: The practices were directly copied without major changes, maintaining the original idea’s fidelity. Sustainability is seen as a strategy to keep the fan base |
| Modifying social initiatives in response to the pandemic (2020–2022) | Modifying | Expanded CSR initiatives to include contributions to hospitals and local communities. KPI on the number of people attending initiatives. No reporting in place | Addition: New elements were added to the existing practices in response to the pandemic, modifying them to meet new needs. Sustainability becomes more linked to the local community |
| Transforming under regulatory pressure (2023-ongoing) | Transforming | Introduced a sustainability manager and developed KPIs to comply with UEFA regulations. KPIs collected internally, but a reporting for the general public is still under development | Alteration: The practices were significantly transformed to comply with regulatory pressure. It is first in this phase that reporting appears. It takes the form of a list of initiatives. initiatives |
| Phase | Translation activity | Practices | Rule |
|---|---|---|---|
| Modifying social sustainability for fan nurturing (2018–2020) | Modifying | Bologna FC replicated over time the existing social initiatives for youth and children without significant modifications between initiatives. KPI on the number of supporters. No reporting in place | Copying: The practices were directly copied without major changes, maintaining the original idea’s fidelity. Sustainability is seen as a strategy to keep the fan base |
| Modifying social initiatives in response to the pandemic (2020–2022) | Modifying | Expanded CSR initiatives to include contributions to hospitals and local communities. KPI on the number of people attending initiatives. No reporting in place | Addition: New elements were added to the existing practices in response to the pandemic, modifying them to meet new needs. Sustainability becomes more linked to the local community |
| Transforming under regulatory pressure (2023-ongoing) | Transforming | Introduced a sustainability manager and developed KPIs to comply with UEFA regulations. KPIs collected internally, but a reporting for the general public is still under development | Alteration: The practices were significantly transformed to comply with regulatory pressure. It is first in this phase that reporting appears. It takes the form of a list of initiatives. initiatives |