Translation activities, practices and rules in the case of Malmo FF
| Phase | Translation activity | Practices | Rule |
|---|---|---|---|
| Reproducing social sustainability to foster community identity (2018–2020) | Reproducing | Malmo FF continued its tradition of social engagement with initiatives like the Football Academy and the Career Academy | Copying: The initiatives were faithfully reproduced without significant modifications, aligning with the club’s tradition. Sustainability is present and embedded in the club’s strategy |
| Modifying for visibility (2020–2022) | Modifying | Expanded CSR initiatives and developed methods to measure social impact | Addition: New elements were added to improve existing practices and measure the impact of sustainability activities |
| Transforming for mutual gains (2022–ongoing) | Transforming | Integrated detailed KPIs and published sustainability reports to respond to regulatory pressures | Alteration: Practices were transformed to include new environmental initiatives and a stronger emphasis on reporting, maintaining a proactive commitment |
| Phase | Translation activity | Practices | Rule |
|---|---|---|---|
| Reproducing social sustainability to foster community identity (2018–2020) | Reproducing | Malmo FF continued its tradition of social engagement with initiatives like the Football Academy and the Career Academy | Copying: The initiatives were faithfully reproduced without significant modifications, aligning with the club’s tradition. Sustainability is present and embedded in the club’s strategy |
| Modifying for visibility (2020–2022) | Modifying | Expanded CSR initiatives and developed methods to measure social impact | Addition: New elements were added to improve existing practices and measure the impact of sustainability activities |
| Transforming for mutual gains (2022–ongoing) | Transforming | Integrated detailed KPIs and published sustainability reports to respond to regulatory pressures | Alteration: Practices were transformed to include new environmental initiatives and a stronger emphasis on reporting, maintaining a proactive commitment |