Reach statistics on online integrated reports, based on raw data
| A | B | C | D | E | Total | |
|---|---|---|---|---|---|---|
| Visits | 48,166 | 100,628 | 135,120 | 30,687 | 32,413 | 347,014 |
| Page impressions | 139,323 | 325,632 | 409,085 | 92,772 | 133,731 | 1,100,543 |
| Page impressions per visit | 2.89 | 3.24 | 3.03 | 3.02 | 4.13 | 3.17 |
| Search requests | 2,477 | 6,360 | 6,866 | 1,100 | 3,482 | 20,285 |
| Search requests per visit | 0.05 | 0.06 | 0.05 | 0.04 | 0.11 | 0.06 |
| Duration of visit (in seconds) | 190 | 217.5 | 195 | 201 | 254 | 212 |
| A | B | C | D | E | Total | |
|---|---|---|---|---|---|---|
| Visits | 48,166 | 100,628 | 135,120 | 30,687 | 32,413 | 347,014 |
| Page impressions | 139,323 | 325,632 | 409,085 | 92,772 | 133,731 | 1,100,543 |
| Page impressions per visit | 2.89 | 3.24 | 3.03 | 3.02 | 4.13 | 3.17 |
| Search requests | 2,477 | 6,360 | 6,866 | 1,100 | 3,482 | 20,285 |
| Search requests per visit | 0.05 | 0.06 | 0.05 | 0.04 | 0.11 | 0.06 |
| Duration of visit (in seconds) | 190 | 217.5 | 195 | 201 | 254 | 212 |
Note(s): This table presents the reach statistics for each of the five online integrated reports in our sample. The aggregated values are presented in the last column. The calculations are based on the raw data extracted from the log files in our sample
Source(s): Authors’ own work
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