Table 2

Description of the ten key product attributes identified through topic. For each attribute, representative keywords are shown, corresponding to the most frequent terms within each topic cluster

Key attributeDescriptionKeywords
Battery lifeDiscussions about battery longevity and charging timebattery, charge, life, duration, hours
Display qualityComments on screen resolution, brightness, and touch sensitivityscreen, resolution, brightness, touch, quality
Fitness trackingFeedback on fitness and health monitoring features, such as heart rate and step countersfitness, health, heart rate, run, monitoring
User interfaceUser experiences with the smartwatch's operating system and ease of useinterface, update, system, ease, use
Build qualityOpinions on the durability and materials used in the smartwatchdurability, materials, build, quality, robust
ConnectivityIssues and praises related to Bluetooth, Wi-Fi, and GPS connectivityBluetooth, Wi-Fi, GPS, connectivity, signal
NotificationsEvaluation of how well the smartwatch handles notifications from smartphonesnotifications, messages, alerts, handling, sync
Price/valuePerceptions of the smartwatch's cost versus its features and benefitsprice, cost, value, features, benefits
Customer supportExperiences with the manufacturer's customer service and supportsupport, service, customer, help, response
App compatibilityFeedback on the availability and performance of third-party applications and connected devicesapps, compatibility, performance, scale, band
Source(s): Authors’ own work
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