Table 1

Sample of firms interviewed categorized by industry, size and job title of respondents

FirmCategorySizeJob title of interviewee[s]
F1Production of MachineryStartupCEO
F2Food ProcessingCorporateProduction Manager
F3Production of MachineryStartupCEO, CFO
F4Production of MachineryMediumCEO
F5PackagingMediumQuality Manager
F6Food ProcessingSmallCEO
F7PackagingSmallBoard of director’s member
F8Production of MachineryMediumOperations Manager
F9Food ProcessingMediumQuality Manager
F10Production of MachineryStartupCEO
F11Food ProcessingMediumProduction Manager
F12Food ProcessingSmallCEO
F13Food ProcessingMediumQuality Manager
F14Food ProcessingCorporateMarketing Manager
F15Food ProcessingCorporateQuality Manager
F16Food ProcessingCorporateQuality Manager
F17PackagingCorporateMarketing Manager, Innovation Manager
F18Food ProcessingSmallMarketing Manager
F19Production of MachineryStartupCEO
F20Food ProcessingStartupCEO
F21Food ProcessingSmallCEO
F22Food ProcessingSmallProduction Manager
F23Food ProcessingMediumProduction Manager, Quality Manager
F24Food ProcessingMediumCEO
F25Food ProcessingStartupCEO
Source(s): Authors own work
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