Table 3

Interview design

DimensionInterview questions
Anthropomorphism
  1. Which of the following types of virtual ambassadors do you prefer?

  1. Which style of virtual ambassadors do you prefer?

  1. What is the age and sex of your favorite virtual ambassadors?

  1. What are your favorite facial features, hairstyles, and accessories of virtual ambassadors?

  1. What is your favorite male virtual ambassadors’ character?

  1. What is your favorite female virtual ambassadors’ character?

Virtual experiences
  1. What are your favorite and unsatisfactory experiences with virtual ambassadors?

  1. In what kind of scenarios do you need virtual ambassadors?

  1. What do you think about brands working with virtual ambassadors?

  1. What do you see as the main problem with virtual ambassadors?

  1. What do you think could be improved about the virtual experiences?

  1. Would you like to try having a virtual ambassador provide you with lifestyle services, e.g. news, film, or music?

  1. Would you like the virtual ambassador to interact with you emotionally on a daily basis and remember your preferences, e.g. chatting, recommending and commenting on clothing?

Consumer behavior
  1. What frequency would you like your virtual ambassadors to interact with you?

  1. How would you like virtual ambassadors to interact with you?

  1. Which brands have you used the products endorsed by the virtual ambassadors?

  1. In which carrier would you like to see the virtual ambassador’s brand products appear?

  1. How much money are you likely to spend on the products of the brands endorsed by virtual ambassadors?

  1. What is the most important factor that you care about when purchasing a product from a brand endorsed by virtual ambassadors?

Source(s): Author’s own work

or Create an Account

Close Modal
Close Modal