Interview design
| Dimension | Interview questions |
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| Anthropomorphism |
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| Virtual experiences |
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| Consumer behavior |
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| Dimension | Interview questions |
|---|---|
| Anthropomorphism | Which of the following types of virtual ambassadors do you prefer? |
Which style of virtual ambassadors do you prefer? | |
What is the age and sex of your favorite virtual ambassadors? | |
What are your favorite facial features, hairstyles, and accessories of virtual ambassadors? | |
What is your favorite male virtual ambassadors’ character? | |
What is your favorite female virtual ambassadors’ character? | |
| Virtual experiences | What are your favorite and unsatisfactory experiences with virtual ambassadors? |
In what kind of scenarios do you need virtual ambassadors? | |
What do you think about brands working with virtual ambassadors? | |
What do you see as the main problem with virtual ambassadors? | |
What do you think could be improved about the virtual experiences? | |
Would you like to try having a virtual ambassador provide you with lifestyle services, e.g. news, film, or music? | |
Would you like the virtual ambassador to interact with you emotionally on a daily basis and remember your preferences, e.g. chatting, recommending and commenting on clothing? | |
| Consumer behavior | What frequency would you like your virtual ambassadors to interact with you? |
How would you like virtual ambassadors to interact with you? | |
Which brands have you used the products endorsed by the virtual ambassadors? | |
In which carrier would you like to see the virtual ambassador’s brand products appear? | |
How much money are you likely to spend on the products of the brands endorsed by virtual ambassadors? | |
What is the most important factor that you care about when purchasing a product from a brand endorsed by virtual ambassadors? |
Source(s): Author’s own work