Table 2 Reliability and convergent...

Table 2

Reliability and convergent validity of the measurement model

Constructs	Items	Factor loadings	VIF	Cronbach's alpha	CR	AVE
Trustworthiness (TRT)	TRT1	0.910	3.018	0.914	0.921	0.852
	TRT2	0.934	3.172
	TRT3	0.926	3.055
Expertise (EXP)	EXP1	0.815	1.659	0.849	0.858	0.769
	EXP2	0.904	2.669
	EXP3	0.908	2.622
Authenticity (AUT)	AUT1	0.817	1.985	0.857	0.861	0.700
	AUT2	0.870	2.423
	AUT3	0.842	2.109
	AUT4	0.816	1.723
Influencer-product congruence (IPC)	IPC1	0.906	2.558	0.873	0.873	0.797
	IPC2	0.888	2.307
	IPC3	0.885	2.203
Influencer-consumer congruence (ICC)	ICC1	0.878	2.347	0.868	0.888	0.790
	ICC2	0.894	2.660
	ICC3	0.894	2.048
Emotional attachment (EMO)	EMO1	0.850	2.329	0.891	0.892	0.753
	EMO2	0.891	2.877
	EMO3	0.890	3.110
	EMO4	0.840	2.409
Purchase intention (PI)	PI1	0.879	2.439	0.900	0.916	0.833
	PI2	0.937	2.352
	PI3	0.921	3.009

Constructs	Items	Factor loadings	VIF	Cronbach's alpha	CR	AVE
Trustworthiness (TRT)	TRT1	0.910	3.018	0.914	0.921	0.852
	TRT2	0.934	3.172
	TRT3	0.926	3.055
Expertise (EXP)	EXP1	0.815	1.659	0.849	0.858	0.769
	EXP2	0.904	2.669
	EXP3	0.908	2.622
Authenticity (AUT)	AUT1	0.817	1.985	0.857	0.861	0.700
	AUT2	0.870	2.423
	AUT3	0.842	2.109
	AUT4	0.816	1.723
Influencer-product congruence (IPC)	IPC1	0.906	2.558	0.873	0.873	0.797
	IPC2	0.888	2.307
	IPC3	0.885	2.203
Influencer-consumer congruence (ICC)	ICC1	0.878	2.347	0.868	0.888	0.790
	ICC2	0.894	2.660
	ICC3	0.894	2.048
Emotional attachment (EMO)	EMO1	0.850	2.329	0.891	0.892	0.753
	EMO2	0.891	2.877
	EMO3	0.890	3.110
	EMO4	0.840	2.409
Purchase intention (PI)	PI1	0.879	2.439	0.900	0.916	0.833
	PI2	0.937	2.352
	PI3	0.921	3.009

Note(s): CR = Composite reliability, AVE = Average Variance Extracted, VIF = Variance inflation factor

Source(s): The authors

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