Table 4 Hypothesis testing results... | Emerald Publishing

Table 4

Hypothesis testing results

Hypothesis		Coefficient path	p-value	t-value	Results
H1a	Trustworthiness → Emotional attachment	0.176^*	0.021	2.311	Supported
H1b	Trustworthiness → Purchase intention	0.184^*	0.016	2.403	Supported
H2a	Expertise → Emotional attachment	0.158^*	0.028	2.200	Supported
H2b	Expertise → Purchase intention	0.132^*	0.041	1.987	Supported
H3a	Authenticity → Emotional attachment	0.188^*	0.019	2.344	Supported
H3b	Authenticity → Purchase intention	0.207^**	0.009	2.712	Supported
H4a	Influencer-product congruence → Emotional attachment	0.192^*	0.014	2.467	Supported
H4b	Influencer-product congruence → Purchase intention	0.178^*	0.023	2.298	Supported
H5a	Influencer-consumer congruence → Emotional attachment	0.201^*	0.012	2.668	Supported
H5b	Influencer-consumer congruence → Purchase intention	0.195^*	0.014	2.501	Supported
H6	Emotional attachment → Purchase intention	0.536^***	0.000	10.468	Supported
Control variables
	Age → Purchase intention	0.016	0.310	0.756
	Income → Purchase intention	−0.068	1.379	0.168
	Frequency → Purchase intention	−0.026	0.466	0.641

Hypothesis		Coefficient path	p-value	t-value	Results
H1a	Trustworthiness → Emotional attachment	0.176^*	0.021	2.311	Supported
H1b	Trustworthiness → Purchase intention	0.184^*	0.016	2.403	Supported
H2a	Expertise → Emotional attachment	0.158^*	0.028	2.200	Supported
H2b	Expertise → Purchase intention	0.132^*	0.041	1.987	Supported
H3a	Authenticity → Emotional attachment	0.188^*	0.019	2.344	Supported
H3b	Authenticity → Purchase intention	0.207^**	0.009	2.712	Supported
H4a	Influencer-product congruence → Emotional attachment	0.192^*	0.014	2.467	Supported
H4b	Influencer-product congruence → Purchase intention	0.178^*	0.023	2.298	Supported
H5a	Influencer-consumer congruence → Emotional attachment	0.201^*	0.012	2.668	Supported
H5b	Influencer-consumer congruence → Purchase intention	0.195^*	0.014	2.501	Supported
H6	Emotional attachment → Purchase intention	0.536^***	0.000	10.468	Supported
Control variables
	Age → Purchase intention	0.016	0.310	0.756
	Income → Purchase intention	−0.068	1.379	0.168
	Frequency → Purchase intention	−0.026	0.466	0.641

Note(s): ^***p < 0.001; ^**p < 0.01; ^*p < 0.05

Source(s): The authors