Table 5 Results of mediating test Path... | Emerald Publishing

Table 5

Results of mediating test

Path	Path coefficient	[Lower bound – Upper bound]	Mediating effect
Trustworthiness → Emotional attachment → Purchase intention	0.101^*	[0.012–0.181]	Partially
Expertise → Emotional attachment → Purchase intention	0.086^*	[0.009–0.162]	Partially
Authenticity → Emotional attachment → Purchase intention	0.104^*	[0.016–0.193]	Partially
Influencer-product congruence → Emotional attachment → Purchase intention	0.102^*	[0.013–0.204]	Partially
Influencer-consumer congruence → Emotional attachment → Purchase intention	0.114^*	[0.028–0.214]	Partially

Path	Path coefficient	[Lower bound – Upper bound]	Mediating effect
Trustworthiness → Emotional attachment → Purchase intention	0.101^*	[0.012–0.181]	Partially
Expertise → Emotional attachment → Purchase intention	0.086^*	[0.009–0.162]	Partially
Authenticity → Emotional attachment → Purchase intention	0.104^*	[0.016–0.193]	Partially
Influencer-product congruence → Emotional attachment → Purchase intention	0.102^*	[0.013–0.204]	Partially
Influencer-consumer congruence → Emotional attachment → Purchase intention	0.114^*	[0.028–0.214]	Partially

Note(s): ^*p < 0.05

Source(s): The authors