Measures of variables
| Constructs | Measurement items | Sources |
|---|---|---|
| Trustworthiness | TRT1 – I feel the influencer I am following is honest | Venciute et al. (2023) |
| TRT2 – I consider the influencer I am following trustworthy | ||
| TRT3 – I feel the influencer I am following is truthful | ||
| Expertise | EXP1 – I think the influencer I am following knows a lot about organic food | Filieri et al. (2023) |
| EXP2 – I consider the influencer who I follow an expert on organic food | ||
| EXP3 – I consider the influencer who I follow sufficiently experienced to make assertions about organic food | ||
| Authenticity | AUT1 – The influencer I am following tries to act in a manner that is consistent with his held values, even if others criticize or reject him for doing so | Singer et al. (2023) |
| AUT2 – The influencer who I follow cares about openness and honesty in close relationships with others | ||
| AUT3 – In general, the influencer who I follow places a good deal of importance on others understanding who he/she truly is | ||
| AUT4 – I can count on the influencer who I follow being who he is regardless of the situation | ||
| Influencer-product congruence | IPC1 – This influencer has a good match with the organic products that he or she always advertises | Belanche et al. (2021), Koay and Lim (2024) |
| IPC2 – The compatibility between this influencer and the organic products that he or she always advertises is high | ||
| IPC3 – This influencer and the organic products that he or she always advertises have a high fit | ||
| Influencer-consumer congruence | ICC1 – This influencer is congruent with my values | Belanche et al. (2021), Koay and Lim (2024) |
| ICC2 – This influencer matches my personality | ||
| ICC3 – I feel identified with this influencer | ||
| Emotional attachment | EMO1 – I feel emotionally connected to the influencer | Sánchez-Fernández and Jiménez-Castillo (2021) |
| EMO2 – I am very attached to the influencer | ||
| EMO3 – The influencer is special for me | ||
| EMO4 – I miss the influencer if they don't post or if I can't see their postings | ||
| Intention to purchase organic food | INP1 – I would consider purchasing the product promoted by this influencer | Belanche et al. (2021) |
| INP2 – It is likely that I am going to purchase the product promoted by this influencer | ||
| INP3 – Next time I need the type of product promoted by this influencer, I will probably buy this one |
| Constructs | Measurement items | Sources |
|---|---|---|
| Trustworthiness | TRT1 – I feel the influencer I am following is honest | |
| TRT2 – I consider the influencer I am following trustworthy | ||
| TRT3 – I feel the influencer I am following is truthful | ||
| Expertise | EXP1 – I think the influencer I am following knows a lot about organic food | |
| EXP2 – I consider the influencer who I follow an expert on organic food | ||
| EXP3 – I consider the influencer who I follow sufficiently experienced to make assertions about organic food | ||
| Authenticity | AUT1 – The influencer I am following tries to act in a manner that is consistent with his held values, even if others criticize or reject him for doing so | |
| AUT2 – The influencer who I follow cares about openness and honesty in close relationships with others | ||
| AUT3 – In general, the influencer who I follow places a good deal of importance on others understanding who he/she truly is | ||
| AUT4 – I can count on the influencer who I follow being who he is regardless of the situation | ||
| Influencer-product congruence | IPC1 – This influencer has a good match with the organic products that he or she always advertises | |
| IPC2 – The compatibility between this influencer and the organic products that he or she always advertises is high | ||
| IPC3 – This influencer and the organic products that he or she always advertises have a high fit | ||
| Influencer-consumer congruence | ICC1 – This influencer is congruent with my values | |
| ICC2 – This influencer matches my personality | ||
| ICC3 – I feel identified with this influencer | ||
| Emotional attachment | EMO1 – I feel emotionally connected to the influencer | |
| EMO2 – I am very attached to the influencer | ||
| EMO3 – The influencer is special for me | ||
| EMO4 – I miss the influencer if they don't post or if I can't see their postings | ||
| Intention to purchase organic food | INP1 – I would consider purchasing the product promoted by this influencer | |
| INP2 – It is likely that I am going to purchase the product promoted by this influencer | ||
| INP3 – Next time I need the type of product promoted by this influencer, I will probably buy this one |
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