Table 1 Demographic analysis of...

Table 1

Demographic analysis of respondents

Demographic variables		n = 587	Percent
Gender	Male	279	47.5
Gender	Female	308	52.5
Age	20s	422	71.8
	30s	144	24.5
	40s	12	2.0
	Over 50	9	1.7
The most used social network site to interact with the preferred VI	Facebook	38	6.4
	Twitter	23	3.9
	Instagram	258	43.9
	YouTube	253	43.1
	Others	15	2.7
Education	High school graduate	98	16.6
	Associate degree	121	20.6
	Bachelor’s degree	336	57.2
	Graduate degree	32	5.6
Occupation	Self-employed	116	19.7
	Employed	301	51.2
	Out of work and looking for work	24	4.0
	Homemaker	82	13.6
	Student	22	3.7
	Military	42	7.8

Demographic variables		n = 587	Percent
Gender	Male	279	47.5
Gender	Female	308	52.5
Age	20s	422	71.8
	30s	144	24.5
	40s	12	2.0
	Over 50	9	1.7
The most used social network site to interact with the preferred VI	Facebook	38	6.4
	Twitter	23	3.9
	Instagram	258	43.9
	YouTube	253	43.1
	Others	15	2.7
Education	High school graduate	98	16.6
	Associate degree	121	20.6
	Bachelor’s degree	336	57.2
	Graduate degree	32	5.6
Occupation	Self-employed	116	19.7
	Employed	301	51.2
	Out of work and looking for work	24	4.0
	Homemaker	82	13.6
	Student	22	3.7
	Military	42	7.8

Source(s): Authors’ own work