Table 4

Standardized structural estimates

PathStandardized estimatesStandardized errorsCritical ratiosResults
H1a:Language similarity → Perceived friendship0.3400.0714.804**Accepted
H1b:Interest similarity → Perceived friendship0.2920.0973.302**Accepted
H1c:Interaction frequency → Perceived friendship0.0660.1170.776Rejected
H1d:Self-disclosure → Perceived friendship0.1730.0842.265*Accepted
H2a:Language similarity → Psychological well-being−0.0570.064−0.757Rejected
H2b:Interest similarity → Psychological well-being0.4490.0924.494**Accepted
H2c:Interaction frequency → Psychological well-being−0.0710.104−0.801Rejected
H2d:Self-disclosure → Psychological well-being0.3020.0763.654**Accepted
H3a:Perceived friendship → Psychological well-being0.3110.0554.806**Accepted
H3b:Perceived friendship → Social media engagement0.6060.0698.643**Accepted
H3c:Perceived friendship → Purchase intention−0.0180.072−0.186Rejected
H4a:Psychological well-being → Social media engagement0.2800.0774.225**Accepted
H4b:Psychological well-being → Purchase intention0.5140.0905.632**Accepted
H5:Social media engagement → Purchase intention0.3420.0833.521**Accepted
Indirect pathStandardized estimatesp-value
Language similarity → Social media engagement0.2200.001
Interest similarity → Social media engagement0.3290.004
Self-disclosure → Social media engagement0.2050.002
Language similarity → Purchase intention0.0940.149
Interest similarity → Purchase intention0.3850.005
Self-disclosure → Purchase intention0.2500.003
Endogenous variablesSMC
Perceived friendship0.641
Psychological well-being0.765
Social media engagement0.707
Purchase intention0.619

Note(s): **p < 0.01, *p < 0.05

Source(s): Authors’ own work

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