Table 2. Discriminant validity... | Emerald Publishing

Table 2.

Discriminant validity assessment

Variable	Value co-creation with the hotel’s online media	Value co-creation with travel websites	CBE	Brand equity
Value co-creation with the hotel’s online media	0.90
Value co-creation with travel websites	0.86	0.91
CBE	0.78	0.71	0.94
Brand equity	0.68	0.63	0.77	0.92

Variable	Value co-creation with the hotel’s online media	Value co-creation with travel websites	CBE	Brand equity
Value co-creation with the hotel’s online media	0.90
Value co-creation with travel websites	0.86	0.91
CBE	0.78	0.71	0.94
Brand equity	0.68	0.63	0.77	0.92

Source(s): Authors’ own work