Table 2. Sensitivity of the outcome...

Table 2.

Sensitivity of the outcome variables total spend and bottle number purchased to most influential variable

Total spend AUDM = 133 ± 150	Expectation purchase (28.20)					Bottle no. purchased M = 3.87 ± 3.2	Expectation purchase (21.40)
Total spend AUDM = 133 ± 150	Well above	Above	As expected	Below	Well below	Bottle no. purchased M = 3.87 ± 3.2	Well above	Above	As expected	Below	Well below
0–20	0.51	9.94	64.00	19.40	6.14	0	4.47	4.48	82.10	4.47	4.47
20–50	6.13	14.80	32.20	23.40	23.40	1	0.40	7.40	63.40	17.90	10.90
50–100	1.67	21.40	71.30	2.09	3.59	2	0.40	10.90	77.40	7.40	3.90
100–200	4.34	47.70	44.90	1.54	1.54	3	0.47	29.00	65.60	0.47	4.54
200–380	6.80	15.10	31.60	23.30	23.30	3–6	4.73	59.90	34.40	0.49	0.49
380–500	24.50	41.40	27.80	3.11	3.11	6–8	16.80	32.70	48.60	0.92	0.92
500–750	45.10	26.70	11.40	8.40	8.40	8–14	26.40	32.80	39.30	0.74	0.74

Total spend AUDM = 133 ± 150	Expectation purchase (28.20)					Bottle no. purchased M = 3.87 ± 3.2	Expectation purchase (21.40)
Total spend AUDM = 133 ± 150	Well above	Above	As expected	Below	Well below	Bottle no. purchased M = 3.87 ± 3.2	Well above	Above	As expected	Below	Well below
0–20	0.51	9.94	64.00	19.40	6.14	0	4.47	4.48	82.10	4.47	4.47
20–50	6.13	14.80	32.20	23.40	23.40	1	0.40	7.40	63.40	17.90	10.90
50–100	1.67	21.40	71.30	2.09	3.59	2	0.40	10.90	77.40	7.40	3.90
100–200	4.34	47.70	44.90	1.54	1.54	3	0.47	29.00	65.60	0.47	4.54
200–380	6.80	15.10	31.60	23.30	23.30	3–6	4.73	59.90	34.40	0.49	0.49
380–500	24.50	41.40	27.80	3.11	3.11	6–8	16.80	32.70	48.60	0.92	0.92
500–750	45.10	26.70	11.40	8.40	8.40	8–14	26.40	32.80	39.30	0.74	0.74

Notes(s):

Values to two decimal places indicate the relative strength of influence, with higher values denoting stronger influence

Source(s): Table by authors