Table 8.

Sensitivity of outcome variable join wine club to most influential variable

Join wine clubFrequency of visits to winery (17)
NeverBienniallyAnnuallyTwice annuallyMonthlyWeekly
No(85.50%)79.407.744.3006.880.8600.860
Yes(9.07%)51.340.500.0138.110.0110.011
Already member(5.40%)18.2013.6013.60040.900.01713.800
Notes(s):

Values indicate the relative strength of influence, with higher values denoting stronger influence

Source(s): Table by authors

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